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New design articles : Ikea, CES 2019, Nike and the blank page

New design articles : Ikea, CES 2019, Nike and the blank page

by on January 16, 2019

Design : In a plan to cover as many sectors as possible we found these ultra fresh design articles. Enjoy and please share. Here, for good measure is a definition as well.

Design is the intentional creation of a plan or specification for the construction of an object or system or for the implementation of an activity or process.

Design can refer to such a plan or specification or to the created object, etc., and features of it such as aesthetic, functional, economic or socio-political. Wikipedia

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Flamingo Brexit anniversary study finds Britain to be ‘a wounded and rudderless place’

Flamingo Brexit anniversary study finds Britain to be ‘a wounded and rudderless place’

by on August 2, 2018

Global strategic insight agency Flamingo’s report, The Illusion of Democracy, prepared for the Sunday Times, has found the country to be wounded and disillusioned.

Launched to coincide with the second anniversary of the EU referendum, the report, based on in-depth interviews with people across Britain (a mix of leave and remain voters, EU nationals and young people who were not old enough to vote at the time), it shows that the polarising jubilation, devastation and relief seen in the immediate aftermath of the vote has now given way to a more united sense of frustration, disillusionment and potentially dangerous cynicism towards mainstream politics.

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Movers and Groovers : Sustainability expert Stine Hedegaard joins Flamingo’s Style division as director

Movers and Groovers : Sustainability expert Stine Hedegaard joins Flamingo’s Style division as director

by on March 20, 2018

Omnicom-owned insight and strategy agency Flamingo has hired Stine Hedegaard as a director in its specialist Style team, which boasts ongoing clients including adidas, Glossier and Chanel.

Educated to PhD level and with a background in psychology, Stine has more than 16 years’ experience in consumer insights and qualitative research, advising management on strategic issues, organisational change, innovation and product development based on future consumer demand. [more…]

Flamingo identifies 10 key signals of cultural disruption

Flamingo identifies 10 key signals of cultural disruption

by on February 13, 2018

Leading brand strategy and insight agency Flamingo @flamingolondon has produced a short report naming 10 brands, movements, concepts and trends that have driven current dominant cultural narratives over the past year and that have the potential to signify further uncertainty and disruption in the year to come.

Themes highlighted were women’s bodies and power, ethnic inclusivity and diversity, the rise of “brandlessness”, the role of the media in breaking and reforming shared values; the rise of collective living arrangements; challenger banking; identity politics; and new mechanisms of selling via the increase of single product brands; all amid extraordinary levels of political, logistical and cultural uncertainty. [more…]

Watch the best retail ads of the month … adforum

by on January 15, 2018

Decathlon - The Sportable Gift Wrap .... Mercado Livre - Find the magic gifts..... Tesco - A 'save the day' Christmas .... IKEA - #Placeatreeonit  and Toys "R" Us - Holiday 2017 Remix.

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100 years of start-ups: Where did it all begin?

100 years of start-ups: Where did it all begin?

by on August 5, 2017

The most prolific multinational corporations of today had to start somewhere. Years of hard work, investment and a little bit of good luck meant some of the budding startups of 100 years ago have gone on to become some of the biggest brands in the world today. But how did they do it?

The government-backed Start Up Loans Company has taken a look back at where it all began and produced an interactive timeline featuring some of the world’s major brands: Amazon, Jaguar Land Rover, IKEA, Marriot, Microsoft, Samsung, Starbucks, Tesco, Unilever, Walmart, Amstrad and Poundland.

You can read the timeline here: www.startuploans.co.uk/100-years-start-ups

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What does Ikea do in terms of experiential marketing? | Hotcow Experiential Marketing

by on May 5, 2017

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Which retailer is battling with illegal “non-sponsored sleepovers”?

Which retailer is battling with illegal “non-sponsored sleepovers”?

by on December 21, 2016

IKEA is attempting to stop illegal “non-sponsored sleepovers” from taking place in their worldwide network of stores.

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Lego, Ikea and Microsoft named most responsible companies by UK general public

by on September 29, 2016

The Lego Group, IKEA and Microsoft top the UK CSR RepTrak® 2016 ranking of the 150 most reputable companies in terms of their CSR performance. [more…]

Ikea will be launching a pop up diner in Shoreditch

by on September 4, 2016

Huge news. For a short time in September, Ikea meatballs will be a mere tube journey away for Londoners.

Ikea, love or hate it, is one of, if not the biggest furniture brand in the world. The Swedish company has championed the concept of do-it-yourself assembly since launching more than 70 years ago, and now it has taken a step further into the kitchen.

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