IMIconnect
A new white paper titled ‘The State of SMS’ suggests SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands in the marketplace.
The report, commissioned by Textlocal one of the UK’s leading SMS platforms, predicts a sharp rise in mobile usage as Britain boasts nearly 80m active mobile phones in circulation for the first time, with only 50% of SMEs surveyed currently using SMS as part of their marketing strategies.
A full version of the report can be found by contacting Scarlett@thesourcepartnership.com
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