TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Immedia

Immedia and ‘audio art’ – featuring montages of great moments in Wembley’s history.

Latest : Immedia announces that it has signed a contract to provide music and information channels to Wembley City. The four channels will cover the Olympic Way, the Arena, the Piazza and retail areas. Each channel will include relevant information […]

Immedia and ‘audio art’ – featuring montages of great moments in Wembley’s history. Read More »

“The pleasure we get from listening to music is driven by our love of exercising our expectations in a safe and satisfying scenario” / Dr Vicky Williamson

Dr Vicky Williamson writes … Recently a new Tesco Metro appeared near to where I live. They seem to be everywhere nowadays. I still prefer to visit my local shop for a bottle of milk (customer service like Mr Lees’ is

“The pleasure we get from listening to music is driven by our love of exercising our expectations in a safe and satisfying scenario” / Dr Vicky Williamson Read More »

“A music concept which fits to the brand, store and target group increases the time that customers spend inside the store”

Imagine, you are a brand manager responsible for all your branches, flagship stores. These offer your brand great opportunities to reflect and thus communicate your brands image and emotional positioning through a unique music program More about in store music

“A music concept which fits to the brand, store and target group increases the time that customers spend inside the store” Read More »

How music can improve any retail environment / Dr Vicky Williamson, Immedia’s music psychologist

Taking it too personally …  Dr Vicky Williamson, Immedia’ s music psychologist  In my previous blog I discussed how music can improve any retail environment, as it demonstrates attention to care and quality and can create a more comfortable shopping

How music can improve any retail environment / Dr Vicky Williamson, Immedia’s music psychologist Read More »