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Inbound Marketing

B2B marketers must help rather than push prospects toward sales decisions

B2B marketers must help rather than push prospects toward sales decisions

by on September 21, 2016

In today's digital age, your prospects are savvy. Able to research online before making decisions, buyers are less responsive to traditional sales and marketing. This has led to software sales cycle lengths increasing.

You can download this guide here>>>>

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B2B Marketers : A step by step guide to planning an effective ‘Inbound Marketing Strategy’ / Special Download

by on September 4, 2016

Inbound Marketing : Download the guide HERE >>>>>

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What if you could bring the word of mouth marketing magic to a wider audience?

by on August 6, 2016

What you will discover in this eBook

"Word of mouth" is arguably the oldest and strongest form of marketing. And professional services firms have long thrived on leads/referrals generated by business networking. But this is a limited approach in terms of reach. And your firm could be missing out on opportunities for gaining new interest from unknown quarters.

What if you could bring the word of mouth marketing magic to a wider audience? And, get the same calibre of well-qualified clients without meeting them? In short, what if you could take the referral online?

 

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B2B Marketers : “How to advance your prospect to a sales ready offer, such as a request for a proposal”

B2B Marketers : “How to advance your prospect to a sales ready offer, such as a request for a proposal”

by on July 16, 2016


B2B Marketers ... One of the fundamental assumptions of inbound marketing is that your prospects have different needs, and insights about their problems at each stage of the buying cycle.

At the earliest research stages, prospects may be unaware of solutions that your firm offers, but they are searching for solutions to their day-to-day problems and challenges. Find out MORE >>>>> [more…]

Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

by on June 29, 2016

A Step by Step Guide to Planning an Effective Inbound Marketing Strategy

  • Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed.
  • Inbound Marketing works to earn relevant visibility by helping target buyers learn more about the solutions they want - without interrupting.
  • But before an Inbound campaign can begin, considered planning is required to ensure performance, the best lead quality possible and definite ROI.

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[eBook] How to reduce the B2B software sales cycle with inbound marketing

[eBook] How to reduce the B2B software sales cycle with inbound marketing

by on June 25, 2016

Selling and closing enterprise software sales takes time, and with sales cycle lengths on the increase, understanding how to shorten the time it takes to close has never been more important.

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Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through – Inbound Marketing eBook

by on June 3, 2016

[eBook] A CMO's Guide To Inbound Marketing ROI

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.
Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

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How to discover the ‘why’ and the ‘how’ of implementing inbound marketing in your business

by on August 20, 2015

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Why is inbound marketing important to your business?

by on October 9, 2013

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Announcely / Special Marketingblog introductory discount. 1000 profiles only £49 – instead of £99

by on October 2, 2013

  • Announcely and theMarketingblog have a special introductory discount. 1000 profiles for the reduced amount of only £49 per month, instead of the usual £99
  • Announcely. Automated and personalized flows of information to activate prospects, get new customers and increase loyalty
  • Just tell Announcely that you are a theMarketingblog reader, and get your special rate. Or you can call Will Corry 01784 434 412. He will get you started on the road to new business in the final quarter of 2013.

All you have to do is to send an email and Announcely will get you going

Turn online communication into new business Companies invest more and more in content marketing and social media. It remains difficult and time-consuming to convert all those people to loyal customers. To do so, you must monitor all interactions with your content, filter potential leads, and actually convert those to loyal customers. The scale of online is simply too overwhelming to do this effectively in a manual way.

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