In today’s digital age, your prospects are savvy. Able to research online before making decisions, buyers are less responsive to traditional sales and marketing. This has led to software sales cycle lengths increasing. You can download this guide here>>>>
B2B marketers must help rather than push prospects toward sales decisions Read More »
What you will discover in this eBook “Word of mouth” is arguably the oldest and strongest form of marketing. And professional services firms have long thrived on leads/referrals generated by business networking. But this is a limited approach in terms
What if you could bring the word of mouth marketing magic to a wider audience? Read More »
B2B Marketers … One of the fundamental assumptions of inbound marketing is that your prospects have different needs, and insights about their problems at each stage of the buying cycle. At the earliest research stages, prospects may be unaware of solutions
A Step by Step Guide to Planning an Effective Inbound Marketing Strategy Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed. Inbound Marketing works to earn
Selling and closing enterprise software sales takes time, and with sales cycle lengths on the increase, understanding how to shorten the time it takes to close has never been more important.
[eBook] How to reduce the B2B software sales cycle with inbound marketing Read More »
[eBook] A CMO’s Guide To Inbound Marketing ROI For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect. Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares,
What is Inbound Marketing & Why is It Important to Your Business? http://t.co/jYHeN8B7Il #InboundMarketing http://t.co/qghksmHldC — Cosmos Enterprises (@CosmosEntprises) October 9, 2013
Why is inbound marketing important to your business? Read More »
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