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What is the most annoying advertising medium?

by on January 22, 2013

What marketing channel is best at motivating action?

-          New research reveals fascinating insights into consumers’ reactions to advertising media -

-          Only 28 per cent of us watch television commercials, the rest ignore, mute or change channels

-          Banner adverts are the most annoying advertising medium according to 73 per cent of us, promotional products the least annoying

-          Nearly two-fifths (39 per cent) of respondents indicated they are more likely to remember TV advertising because they see it more often, just ahead of promotional products at 35 per cent.

-          94 per cent of us remember the advertiser who gave us a promotional item or the product advertised after we have had it for six months

-          Two thirds of us like to hang on to such gifts for more than six months and 44 per cent keep them for over one year