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Should companies plug the leak or keep filling the bucket?

Should companies plug the leak or keep filling the bucket?

by on March 5, 2019

White Paper : Acquisition vs. retention: Where should brands focus?

This white paper delves into the customer life cycle and addresses the dilemma about where enterprises should put their focus - on customer acquisition or customer retention?

It also highlights how this dilemma impacts the CIO and innovation, as well as some of the outcomes for business and customers.

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Airbnb blocking unfavourable reviews by guests – Bazaarvoice comment

Airbnb blocking unfavourable reviews by guests – Bazaarvoice comment

by on October 20, 2016

The positive side of negative reviews By Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice

Following news that Airbnb has been accused of blocking unfavourable reviews of properties by guests who chose to leave early rather than endure another night in sub-standard accommodation, it’s essential to remember that it is not only a consumer’s right to have access to positive as well as negative reviews, but also a business’ responsibility to ensure authenticity of content at all times. 

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