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independent verification

“8 top tips for outstanding on-pack promotions” / PromoVeritas

On-pack promotions can create the kind of customer engagement that most CEO’s dream about. And this is why some promoters run the same promotion time after time with great success.  The only problem is that they are incredibly easy to […]

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AD2ONE is first to complete independent verification by ABC under new IPA and ISBA Brand Safety initiative

AD2ONE, the UK’s largest independent digital advertising sales house, has announced that it is the first business to take the pioneering step of independent verification of their brand safety policies under a new joint initiative led by the IPA and

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