Influencer marketing
Marketing is an extremely competitive sphere. For any educational institution, it is essential to be a step ahead when it comes to marketing trends.
But it is not that easy to do it. The expectations of the digital generation are evolving and transforming education marketing.
Influencer marketing platforms are an excellent tool to help business owners boost their social media marketing plan.
Investing in influencer marketing is a cost-effective strategy to increase your business exposure and brand awareness.
The term ‘influencer’ is on the lips of many people in the marketing world at the moment.
An influencer is a person who is able to leverage their online presence to get their followers to perform specific actions, such as buying products or taking out services.
It's hard to argue with many of the impressive statistics regarding the potential of influencer marketing.
This very modern form of marketing has been deemed effective by 94% of marketers who have tried it, while it can spur up to eleven times more ROI than traditional marketing.
Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report.
It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing.
21 Time-Saving Influencer Outreach Tools You Need to Know Right Now
Today Jaywing has announced the launch of a new product suite that uses Artificial Intelligence (AI) and Virtual Reality (VR) technology across a wide range of marketing applications.
Jaywing Intelligence will enable marketers to make much faster, fully informed commercial decisions through technology that harvests, processes and analyses data. It uses machine-learning to make automated real-time marketing decisions using advanced mathematical algorithms. Jaywing Intelligence also uses Virtual Reality for data visualisation to help bring complex analysis to life. To find out more visit jaywingintelligence.com
Latest : dyzio, a technology platform that promises to streamline influencer marketing on a global scale, has launched in beta with the backing of UK digital entrepreneurs.
dyzio is the first of its kind in the marketing tech arena and a solution to the complex world of influencer marketing campaign management. It will enable collaboration between brands, agencies and influencers, allowing them to create, distribute and amplify campaigns for any channel in one simple, secure platform.
dyzio was co-founded by advertising executive Matt Hebden and platform architect Laurie Bantin in 2016, after identifying a need to streamline and centralise the influencer marketing process.
How Marketing ideas Have Changed over the last 100 years on @BridgesAds https://t.co/QQ9HhOmU7N ... Retweet pic.twitter.com/89hF4nR5Xs
— Will Corry (@slievemore) July 23, 2016
Jay Baer writes ...
Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program:
- There is a glut of content being created, and breaking through the noise is more difficult than ever
- The precipitous decline of organic reach on Facebook (and now Instagram) makes social media promotion of content a trickier proposition
- Ad blockers make amplification of content through display ads (even hyper-specific remarketing) less appealing
- Americans trust recommendations from real people significantly more5 than we trust advertising and promotions from brands, in any guise
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
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