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Social Chain Group announces its partnership with Ingenuity

Social Chain Group announces its partnership with Ingenuity

by on February 18, 2019

Social Chain Group, the integrated social media company, today announces its partnership with Ingenuity, to support rapid ongoing growth in 2019.

Following huge success in 2018, the much-lauded global social experts are partnering with Ingenuity to meet ambitious growth targets for Media Chain, the social media publishing part of the global group.

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Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

by on July 25, 2017

Chris Wilson, Head of Brand Partnerships at new business consultancy Ingenuity, examines how the right brand partnerships can help marketers deliver successful loyalty programmes

Loyal customers are few and far between. The fact that consumer spending is currently at its lowest point in three years raises a red flag, especially as attracting a new customer costs five times more than retaining an existing one.

With 70% of consumers on the lookout for better deals, earning and maintaining customer loyalty is at the top of marketers’ list of challenges and priorities.

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Why millennials and sales can be the perfect fit

Why millennials and sales can be the perfect fit

by on May 11, 2017

 

By Chris Kemp, CEO, Ingenuity

When I was younger, phoning a mate could be a tricky task. You’d call their parents’ number, and their mum or dad would answer then invariably engage you in conversation. It was enough to deter most teenagers from ringing again.

Today’s youth has no such problem. Parents have been removed from the equation by technology. From the age of ten, when most kids have a smartphone, they can text, message and FaceTime each other to their hearts’ content. [more…]

Movers and Groovers : Ingenuity has appointed Claire van der Zant as business director

by on February 8, 2016

Ingenuity, the independent integrated new business consultancy for agencies and brands, has appointed Claire van der Zant as business director as it pursues strong growth in 2016.

Van der Zant joins from Cherry London where she was head of new business. At Cherry, she developed partnership-led CRM, acquisition and loyalty programmes, helping to launch O2 Priority. Prior to that she was client partner at Rainmaker.

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