INITIALS Marketing
Creative agency Initials today announces the strengthening of its digital offering through the launch of LABS, which will spearhead a more specialized approach to optimizing digital and technology infrastructure for its clients.
Consumers are deeply cynical of CSR initiatives from companies that have a bad reputation nationally, with that scepticism directly affecting our purchase decisions, according to new research revealed today from Initials Marketing.
The Brand Generosity research, carried out for Initials by YouGov, canvassed 2000 people from all demographics across the UK to gauge opinion on corporate social responsibility. It found that we have complex, and at times conflicting, feelings about companies trying to do the right thing within communities. [more…]
INITIALS Marketing is bolstering its digital and experiential teams with four new hires.
Sam Brownfield joins INITIALS as its first director of digital bringing with him 24 years agency and client-side experience in I.T, digital, marketing and advertising disciplines. [more…]
Gold, part of UKTV’s network of award-winning channels, is launching its biggest experiential campaign for 2012 with a three month roadshow that rolls out today through INITIALS Marketing.
The ‘Keeping Britain Cheery’ push targets 35+ ABC1 viewers in the UK with the aim of increasing engagement with the channel and promoting Gold’s winter schedule.
The national tour kicks off at The Bullring in Birmingham with an environment offering shoppers the chance to relax with a cup of tea in front of a TV to watch short clips from key shows airing on Gold throughout November to January.
INITIALS Marketing has created the identity for Sainsbury’s ‘Active Kids For All’ initiative – a scheme to ensure the inclusion of disabled children in PE and sport within mainstream schools in the UK.
Walkers engages advocates to cook with Sunbites and promote trial. Walkers’ brand Sunbites is engaging its top 30 advocates with an exclusive cookery experience in a move designed to educate and promote trial of the wholegrain crispy snack. Facebook page, facebook.com/WalkersSunbites. [more…]
Via eSeller .. A couple of months ago, high street stalwart Marks & Spencer reported its worst first-quarter results in three years, with general merchandise sales down 6.8%. On the same day that M&S announced these disappointing figures, online-only store ASOS revealed total sales growth of a massive 49%.
By Jamie Matthews, chief executive of INITIALS Marketing [more…]
Red Sky, the crisp brand, has partnered with Lisa Stickley London to design a bespoke watering can for an instore promotion exclusive to Waitrose stores throughout the UK.
The promotional activity will run for one month from 15 August 2012, highlighted by instore POS, print support in Waitrose Weekend Magazine and further coverage at www.waitrose.com.
INITIALS Marketing is responsible for developing and leading the campaign and facilitating the partnership between Lisa Stickley London and Red Sky.
INITIALS Marketing is boosting its creative credentials with the appointments of two senior hires.
Mat O’Brien returns to INITIALS – he was a senior art director for two years at the agency previously – to take on the role of creative director, joining incumbent Allan Guy to oversee all creative output. O’Brien, who joins INITIALS from The Bank, brings 10 years of experience in creating national, pan-European and integrated campaigns, covering sales promotion, digital, experiential, above and below-the-line.
Sainsbury’s has won the Best ‘Single Project’ Award for its work with FareShare at the Business Charity Awards. The ‘1 Million Meal Appeal’ campaign was developed with INITIALS Marketing.
Sainsbury’s has a long-standing partnership with FareShare, a food donation charity, and wanted to celebrate this partnership as well as giving their customers a route to become engaged and involved. Working with the retailer and charity, INITIALS Marketing was tasked to develop the initiative’s creative identity - the ‘Meal Appeal’.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
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