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INITIALS Marketing

Initials launches technology and innovation unit LABS with two senior team appointments

Creative agency Initials today announces the strengthening of its digital offering through the launch of LABS, which will spearhead a more specialized approach to optimizing digital and technology infrastructure for its clients.

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Cynical shoppers won’t buy from bad corporate citizens, reveals new CSR research

Consumers are deeply cynical of CSR initiatives from companies that have a bad reputation nationally, with that scepticism directly affecting our purchase decisions, according to new research revealed today from Initials Marketing. The Brand Generosity research, carried out for Initials

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Movers & Groovers : Sam Brownfield,Tamsin Kon, Ellen Phillips and Eliza Johnston join INITIALS Marketing

INITIALS Marketing is bolstering its digital and experiential teams with four new hires. Sam Brownfield joins INITIALS as its first director of digital bringing with him 24 years agency and client-side experience in I.T, digital, marketing and advertising disciplines.

Movers & Groovers : Sam Brownfield,Tamsin Kon, Ellen Phillips and Eliza Johnston join INITIALS Marketing Read More »

Gold takes to the road with ‘Keeping Britain Cheery’ campaign

Gold, part of UKTV’s network of award-winning channels, is launching its biggest experiential campaign for 2012 with a three month roadshow that rolls out today through INITIALS Marketing. The ‘Keeping Britain Cheery’ push targets 35+ ABC1 viewers in the UK

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Increasing awareness and trial of Sunbites via experiential activity

Walkers engages advocates to cook with Sunbites and promote trial. Walkers’ brand Sunbites is engaging its top 30 advocates with an exclusive cookery experience in a move designed to educate and promote trial of the wholegrain crispy snack. Facebook page, facebook.com/WalkersSunbites.

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Online retailing:Half (55%) of people enjoy that they don’t need to battle through crowds / Jamie Matthews, chief executive of INITIALS Marketing

Via  eSeller ..  A couple of  months ago, high street stalwart Marks & Spencer reported its worst first-quarter results in three years, with general merchandise sales down 6.8%. On the same day that M&S announced these disappointing figures, online-only store

Online retailing:Half (55%) of people enjoy that they don’t need to battle through crowds / Jamie Matthews, chief executive of INITIALS Marketing Read More »

Sainsbury’s wins Business Charity Award for 1 Million Meal Appeal with INITIALS

Sainsbury’s has won the Best ‘Single Project’ Award for its work with FareShare at the Business Charity Awards. The ‘1 Million Meal Appeal’ campaign was developed with INITIALS Marketing. Sainsbury’s has a long-standing partnership with FareShare, a food donation charity,

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