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Initials launches technology and innovation unit LABS with two senior team appointments

Initials launches technology and innovation unit LABS with two senior team appointments

by on May 7, 2019

Creative agency Initials today announces the strengthening of its digital offering through the launch of LABS, which will spearhead a more specialized approach to optimizing digital and technology infrastructure for its clients.

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“We were looking for an agency that could find a way to demonstrate the uniqueness of Club Med’s offering” / Elise Masurel at Club Med

by on July 25, 2014

Club Med appoints Initials as global below-the-line agency

Club Med, the French corporation of vacation resorts, has appointed Initials as its global below-the-line agency out of Paris. The agency won the account following a competitive five-way pitch.

Initials @worldofinitials will be responsible for creating and implementing a multi-channel strategy aimed at building and strengthening relationships with new and existing customers.

The agency will focus on communicating Club Med’s premium brand personality and driving its all-inclusive offer across new markets in Europe and Africa. Activity will include DM, digital advertising, experiential activity, social media and collateral, tailored to the summer and winter holiday seasons. [more…]