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Travel brands in trust crisis thanks to fickle holidaymakers

Travel brands in trust crisis thanks to fickle holidaymakers

by on December 5, 2018

As holiday season draws to a close, brand technology agency, Great State announces results of its Summer holiday consumer survey

Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency,Great State.

In total over 1000 UK consumers* were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands.

The research was commissioned to uncover how the UK’s holiday makers are booking holidays now, their habits and what this means for travel brands in a competitive marketplace.

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Movers and Groovers : Sustainability expert Stine Hedegaard joins Flamingo’s Style division as director

Movers and Groovers : Sustainability expert Stine Hedegaard joins Flamingo’s Style division as director

by on March 20, 2018

Omnicom-owned insight and strategy agency Flamingo has hired Stine Hedegaard as a director in its specialist Style team, which boasts ongoing clients including adidas, Glossier and Chanel.

Educated to PhD level and with a background in psychology, Stine has more than 16 years’ experience in consumer insights and qualitative research, advising management on strategic issues, organisational change, innovation and product development based on future consumer demand. [more…]

VoiceSage to sponsor ‘The Future Of The Contact Centre Conference’ / Engage Customer

VoiceSage to sponsor ‘The Future Of The Contact Centre Conference’ / Engage Customer

by on November 15, 2016

Customer engagement services leader VoiceSage is delighted to announce it will be sponsoring Engage Customer’s Future of the Contact Centre Conference in February 2017.

The CPD-accredited event is scheduled for February 23, 2017 at the Victoria Park Plaza in London featuring a wide variety of topic streams and over 30 confirmed presentations.

Themes and areas of focus for the event are key issues facing the modern contact centre, from AI, Big Data, chatbots, the role of cloud, innovation and customer engagement. The event is hosted by Engage Customer, which since 2009 has been helping the global community of customer experience (CX) practitioners get the knowledge they need to devise and implement winning customer engagement strategies

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“Beer Button” : Tesco, Asda and Sainsbury’s pair up with Carling for brand’s own ‘Amazon Dash’ style button

“Beer Button” : Tesco, Asda and Sainsbury’s pair up with Carling for brand’s own ‘Amazon Dash’ style button

by on September 6, 2016

Carling has today launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers.

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Exclusive : It’s three weeks today until the Innovation Festival opens at Cannes  … by Susan Perolls

Exclusive : It’s three weeks today until the Innovation Festival opens at Cannes … by Susan Perolls

by on June 1, 2016

By Susan Perolls, Cannes Innovation Correspondent for TheMarketingblog

It’s three weeks today until the Innovation Festival opens at Cannes, and so it feels that the countdown can finally begin. And with that, comes the excitement of anticipating what will be the biggest news and innovations we’ll see.

Given that the main Cannes Lions Advertising Festival is often called the ‘Grand Dame’ of industry events, it’s probably fair to say that the Innovation Festival, being in its second year, is seen by many as the upstart of La Croisette. It doesn’t yet have the kudos of its mother, not so far attracting the headline pullers like Gwyneth Paltrow, David Droga and Will Smith who are speaking at the main Festival.

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TfL at WAE’s inaugural boot camp, CX in a Day –  happier, healthier and more relaxed commuters

TfL at WAE’s inaugural boot camp, CX in a Day – happier, healthier and more relaxed commuters

by on May 25, 2016

Moshe Braun, business director at customer experience consultancy WAE writes

The Tube has long been the backbone of London, bearing hordes of people around the city since 1863. To date, Transport for London (TfL) carries over 1.3 billion people a year in its carriages; a figure that is growing, putting enormous pressure on the network.

As London’s population continues to rise and visitors to the city increase, TfL will need to find new and innovative ways to alleviate pressure and keep London moving, while offering a world-class service for its customers.

Latest : Globant acquires WAE to continue advancing in the creation of digital journeys

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Giant touch screens : Giant iTab unveil new smartphone-esque design

by on April 27, 2016

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Giant iTab … All set & ready for #IMEX16 – the big European show

Giant iTab … All set & ready for #IMEX16 – the big European show

by on April 21, 2016

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BabyBjörn wins International Red Dot Design Award

BabyBjörn wins International Red Dot Design Award

by on April 13, 2016

Swedish family-owned company BabyBjörn has won the Red Dot Design Award for Baby Carrier We Air and One Outdoors – an international accolade for excellent product design.

“We’re absolutely delighted that We Air and One Outdoors, two new arrivals in our baby carrier family, have won this prestigious award,”  says Ulf Ingemarsson, CEO of BabyBjörn. “Our test families and medical experts – the most important judges of our design – have been very satisfied with our new generation baby carriers.  This is further acknowledgement of our quality and design.” [more…]

Future Thinking Research : Introducing iHUT – Guiding product innovation to create the ideal proposition

by on March 22, 2016

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