New research conducted by advertising agency d.fferent reveals almost a fifth of pensioners face a marketing blackout from utilities companies, with 18% reporting no communications through any channels. Bright Sparks: How Smarter Comms Can Boost Utilities is the first report […]
New Report : UK pensioners face marketing blackout from utilities providers Read More »
EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume
Exclusive : Never mind the data……………it’s all about the people Read More »
Consumer goods giant, PZ Cussons, has collaborated with independent design agency, Hark, to launch the new Bayley’s of Bond Street brand. The perfumed anti-bacterial hand wash is the first product to be released from the new Bayley’s of Bond Street’s
PZ Cussons and Hark restore Bayley’s of Bond Street brand with launch of new hand wash Read More »
Habitus Insight is an internationally operating full service ethnographic research agency delivering insight from all areas of society with a key interest in hard to reach demographics and places. Based in London with a well-established network of international partners, habitus
Summit, the online retailing specialist, today announces it has appointed Martin Corcoran to the newly created role of Head of Insight Consulting. Martin, previously at Dunnhumby, will be responsible for further developing Summit’s proposition for insight consulting through retail needs.
Movers and Groovers : Summit appoints Martin Corcoran as Head of Insight Consulting Read More »
"Using Research to reduce ‘Lost Sales’ and fix Broken Sales Processes" by @insight_Jeff on @LinkedIn https://t.co/9H47RRzvDK — Will Corry (@slievemore) April 11, 2015
Out-of-home (OOH) media provider Exterion Media has overhauled its UK commercial structure with the launch of EM Solutions as it looks to better cater to ‘transformational’ change in customer expectations, driven by digital and mobile technologies. Exterion Media, @ExterionMediaUK which
M&G : Exterion Media, Malcolm Stoodley, Mark Heather, Nick Dawson, Adrian Lovejoy Read More »
Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero Understand. Create. Deliver. Measure. What is Accelero? Is Accelero unique? Why is Accelero being launched now? Is it being sold as one product? What difference will a client’s
Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool Read More »
Understand. Create. Deliver. Measure. Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has
Major New Research : insight into consumer behaviour at Christmas. Last year insight engineers summarised that consumer behaviour and attitudes towards Christmas had stabilised, but that the green shoots of recovery had not yet had a significant impact. insight engineers This
