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Research : To help showcase what they do, insight engineers have put up some recent case studies

by on January 18, 2015

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“Retailers who deliver a more personalised consumer experience in 2014 will sail ahead. Are you prepared?”

by on January 18, 2014

In an opinion article from Ben Gale, Vice President Sales, The Logic Group he looks at the top retail technology trends that will play out in 2014

According to Ben the top retail technology drivers this year will be: .....

  • 1. Smartphones continuing to transform the retail landscape
  • 2. MPOS – From Mobile Point of Sale to Mobile Point of Service
  • 3. Convergence of payments and loyalty
  • 4. Striking a balance between convenience and security will continue to be a top priority for retailer
  • 5 Contactless payments
  • 6. The role of data and insights
  • 7. Individualised service will be a differentiator
  • 8. Retailers will have the opportunity to cater to a growing global audience

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‘Unstores’ / How mobile is changing retail to create a new type of store / Mark Brill

by on November 16, 2012

The rapid uptake of smartphones has had a significant impact in retail.

Many stores are seeking ways to combat ‘show-rooming’, where consumers browse in-store and then buy elsewhere on their mobile. Some, such as Best Buy are simply matching online prices, others such as Macys and Toys-R-Us are creating a more immersive app-based experience to win their customers on the service side. [more…]

Chinwag Insight: Facebook Marketing Conference is back and it’s bigger and better than before

by on June 19, 2012

Now in it's second year, Chinwag Insight: Facebook Marketing Conference is back and it's bigger and better than before.

This year's conference will be packed full of case studies, panels, advice sessions and insight into marketing on the 800m+ social behemoth that is Facebook with the new commercial realities post-IPO. [more…]

Movers & Groovers : MEC appoints Jonathan Edwards

by on April 25, 2012

MEC, www.mecglobal.co.uk, has added to its expanding Analytics and Insight team with the appointment of Jonathan Edwards into the newly created role of data and technology services director. [more…]

Mark Osman moves to Eclipse Marketing

by on March 8, 2012

 

 

 

Eclipse Marketing has bolstered its ranks with the appointment of Mark Osman to the position of Director of Commercial Operations.

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