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Using research to reduce ‘Lost Sales’ and fix broken sales processes – Jeff Deighton, insight engineers

by on April 11, 2015


Just released : Important ‘consumer behaviour at Christmas’ research : Online Spend – 30% do most or all of their Christmas Shopping online

by on February 4, 2015

Major New Research : insight into consumer behaviour at Christmas. Last year insight engineers  summarised that consumer behaviour and attitudes towards Christmas had stabilised, but that the green shoots of recovery had not yet had a significant impact. insight engineers

This year, it is definitely a slightly more positive picture: -

•An increase in spend on presents and cards
•A slightly wider circle of giving
•A small but growing proportion choosing a Christmas vacation

This has not yet noticeably changed how the nation feels about Christmas in general. Whether further recovery does begin to shift that needle remains to be seen in next year’s study.


Research : Healthy eating trumps dieting / Jeff Deighton, insight engineers

by on October 1, 2014


Research : How insight engineers has helped UK and International clients with their business intelligence needs

by on June 28, 2014

If you think insight engineers could help you and your organisation, please request more information by email, visit our web site to request our free papers, follow us on Twitter and register to receive The insight engineers Daily

Jeff Deighton of insight engineers writes ...We thought we’d share some recent examples of how insight engineers has helped UK and International clients with their business intelligence needs:-

  1. Developed a best practice insight framework that aligned, integrated and reduced the number of continuous tracking vehicles, resulting in a significant annual saving on budget.
  2. Facilitated cross-functional team workshops leading to the generation of dozens of viable NPD possibilities.
  3. Moderated quarterly Customer Listening Panels to co-create, evaluate, and validate new in-market initiatives.