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Events : Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading

by on August 21, 2014

Jane Sherwood writes .. Innocent, Microsoft, Adobe, Intel and Silverstone are all spilling their digital marketing secrets at On the Edge Reading.

Our headline speaker, Joe McEwan, Head of Digital and Communities at innocent drinks will share how this esteemed smoothie brand has cemented themselves as one of the most loved in Europe. So, if you’re struggling with engaging your audience, this is the conference for you!

Join us to find out how you can avoid those marketing pitfalls and discover the latest developments that will propel you ahead of the competition in 2015. Book your ticket now! http://bit.ly/oTeRdg

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Watch our ‘Awards Finalist’ showreel | Mobile Marketing Magazine

by on December 3, 2013

We saw over 230 entries to this year's Effective Mobile Marketing Awards, from more than a dozen countries around the world. It was a record number, but the ...Read on.

Mothercare, Orange, Warburtons, Specsavers, Tesco, Intel, Pepsico and Colgate were among the brands who triumphed in this year’s Effective Mobile Marketing Awards.

Pictures ... Aren'tYouAlex-Spencer?

The winning entries came from countries including the UK, US, India, Poland, India and Brazil, spanning four continents.

The winners were unveiled at an Awards Ceremony in London attended by 270 representatives from brands, agencies and mobile marketing firms.

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Moët & Chandon, We Are Social & Roger Federer – “This is a feel-good campaign which people all over the world are really getting excited about”

by on October 20, 2013

Premium champagne brand Moët & Chandon is working with global social media agency We Are Social on a campaign to celebrate extraordinary moments happening to people all over the world.

The campaign, #MoetMoment, aims to position Moët & Chandon as the champagne brand of choice for those celebrating special and memorable moments. It also supports the brand’s current above-the-line activity, which features Moët & Chandon’s new brand ambassador, tennis superstar Roger Federer.

We Are Social (www.wearesocial.com) is a conversation agency. [more…]

Movers & Groovers / Underwired appoints John Thew as Managing Director

by on September 21, 2013

Underwired, the specialist CRM and Customer Engagement agency, founded by Felix Velarde and Jason Holland, has appointed John Thew as Managing Director.  http://www.underwired.com/

Thew started his career client-side at Reader’s Digest before spending five years at Wunderman, where he rose to become Planning Director for Ford as well as leading the agency team that delivered Ford's first ever European websites across 22 markets. Thew then went on to become Managing Director at Agency.com, delivering similar success for Heineken, Intel, One2One (now T-Mobile) and many other clients.

Latterly he has been Managing Director at Flow Interactive, where he orchestrated the merger with Foolproof to form the largest UX agency in Europe and also at Further, the leading and multi-award winning search, content and social media marketing agency. [more…]

Scoopshot and Ebyline forge strategic content partnership

by on April 17, 2013

Principals at Scoopshot and Ebyline announced today that they have entered into a strategic alliance that will package Scoopshot’s unique mobile user- and professionally-generated photos and videos with the high-quality written content produced by Ebyline.

The business development agreement will fully leverage the assets of both companies to provide media outlets and other clients around the globe with a new, robust source for on-demand visual and accurate written material. [more…]

Q: Who is the hot redhead girl in the Intel Ultrabook “London Train” commercial?

by on February 13, 2013

A: Zoe Richards

Watch the video. Zoe is an actress from London. She has starred in movies like “Get Him To The Greek”. This is her IMDb and Facebook pages. [more…]

Megan Fox can speak to dolphins – she certainly does in this new Acer commercial

by on October 31, 2012

Megan Fox has joined forces with Acer to promote its Aspire S7 line of ultrabook PCs. Watch the video.

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Microsoft, Apple and Intel top the tech logo recognisability chart / New OgilvyAction research

by on August 8, 2012

New research unveiled today shows that among UK shoppers, the top three most recognisable logos for technology brands are Microsoft, Apple and Intel. They were identified with certainty by 92.7 per cent, 86 per cent and 85.6 per cent of consumers, respectively.

Social media brands filled up the remainder of the top five: 78.8 per cent of shoppers were certain that they recognised the Facebook logo (81.8 per cent of women vs. 75.7 per cent of men), while 73.9 per cent (again, more women than men) identified the Twitter logo.

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Cognito appoints Andrew Marshall as Managing Director EMEA

by on April 12, 2012

Cognito, the specialist communications and marketing consultancy for the financial services industry, has appointed Andrew Marshall as its new Managing Director for EMEA, based in London.

Established in 1999 and exclusively focused on financial services, Cognito has wholly-owned offices in London, New York, Los Angeles and Singapore, with clients including Bloomberg, SEB, Intel, DTCC and SWIFT.

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