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Interactive 360 Virtual Storefront from TV3 Norway

Interactive 360 Virtual Storefront from TV3 Norway

by on December 16, 2017

A popular home redecoration show on the TV3 network called Eventyrlig Oppussing creates an interactive virtual storefront TV3 Norway (click to explore live) that allows viewers to purchase and learn more about the products seen in the show.

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Exclusive : “Communications lessons from the Olympics” / Jack Miles, Northstar Research Partners

Exclusive : “Communications lessons from the Olympics” / Jack Miles, Northstar Research Partners

by on August 19, 2016

An opinion piece about what marketers can learn from how the Olympics as a brand acts/communicates around areas such as gaining trust, the use of emotion and balancing technology and tradition

As the world zooms in on Rio, the marketing sector starts to up its focus on the forthcoming advertising and sponsorship battles that lie ahead. With 400 years’ worth of views for Olympic adverts on You Tube since April and with sponsorship revenue accounting for 45% of the IOC’s income it’s hardly surprising.

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