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interactive media

Events : Latest sign ups for ad:tech London in October – Tapad and Epiphany Search

by on September 9, 2015


Events : Register now for ad:tech London in October + all the latest tweets

by on September 9, 2015


New 5* Website : Brand/agency/media CEOs & CMOs talking data/content/tech

by on August 16, 2015

Europe’s leading event for staying ahead of the latest interactive media, advertising and marketing trends.


Video : “My Apprenticeship gave me one of the best possible starts in the marketing industry – the experience has proved invaluable”

by on January 17, 2013

View the film at

A marketing apprentice stars in a new film launched today by the National Apprenticeship Service to encourage more young people to take up an Apprenticeship in the creative industries.

The film features four young people sharing their stories about how an Apprenticeship set them on their way to a future career in the creative sector.

Will Corry's insight .. Apprenticeships cover more than 250 skills and industries across 1,400 job roles, over an extensive range of skill levels. You probably did not know this. Score ***


Why the participant marketing model will dominate performance marketing disciplines in the years ahead / Daina Middleton, CEO, Performics

by on November 28, 2012

The Participant Marketing Model and Performance by Daina Middleton, CEO, Performics

My previous posts covered the history of consumerism and the need to change marketing’s vocabulary to better reflect its participatory nature today. Now, let’s look at the new reality of marketing in the digital era and discuss why the participant marketing model will dominate performance marketing disciplines in the years ahead.   Contact Daina at


‘Let me entertain you’ – Smart ways for Retailers and Brands to drive AOV and ROI across multiple channels at Internet Retailing 2012

by on September 6, 2012

With mobile set to dominate digital commerce, and Facebook 'Likes' very 'yesterday', see how leading retailers are creating experiences across their channels that drive engagement, AOV and ROI.

Join James Brooke, CEO and Mo Syed, Head of User Experience at Amplience as we explore consumer psychology and show best practice / Internet Retailing 2012