“The birth of long-term marketing as a discipline” / John Drummond, Corporate Culture

The birth of long-term marketing This year’s Chartered Institute of Marketing conference revolved around the issue of “marketing creating the future”. That’s a far cry from The Apprentice’s apparent viewpoint that marketing’s sole goal is to make a quick buck. […]

“The birth of long-term marketing as a discipline” / John Drummond, Corporate Culture Read More »