Your brand is doing exceptionally well in the local market and you feel it is time to go global. Therefore, you need a strategy to market your product internationally. International marketing is, in a nutshell, selling your product to customers […]
International Marketing – a guide Read More »
Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross-platform, cross-border, content-driven advertising – has opened today, with the announcement of a brand new category. The new “Content Leadership & Innovation Award” will
By Sanjay Nazerali, Global Chief Strategy Officer with Carat Global and Co-head Judge at the World Media Awards As the entry deadline looms for a set of awards I’m involved in that celebrate the best in cross-border content marketing, I
Five obstacles to genius content marketing Read More »
