international marketing
Your brand is doing exceptionally well in the local market and you feel it is time to go global.
Therefore, you need a strategy to market your product internationally. International marketing is, in a nutshell, selling your product to customers in more than one country.
Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross-platform, cross-border, content-driven advertising - has opened today, with the announcement of a brand new category.
The new “Content Leadership & Innovation Award” will be awarded to the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. [more…]
By Sanjay Nazerali, Global Chief Strategy Officer with Carat Global and Co-head Judge at the World Media Awards
As the entry deadline looms for a set of awards I’m involved in that celebrate the best in cross-border content marketing, I can’t help but ponder on one thing: when we know how powerful content marketing can be, why isn’t it at the forefront more? When we know it cuts through clutter, adds value to people’s lives, builds trust and relevance, why don’t we do more of it?
Entry to the World Media Awards is open until 16th February. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.