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JICWEBS takes new steps to combat online ad issues

JICWEBS takes new steps to combat online ad issues

by on July 4, 2017

In the attempt to tackle the rising threats of online ad fraud and brand safety, JICWEBS has undergone various changes including Richard Foan leaving ABC after 33 years to focus full-time on JICWEBS in a new role as the body moves from being part - to full-time, and hiring a former Microsoft executive.

Tomorrow (Wed 5th), JICWEBS is hosting a town hall on “Building trust in digital advertising” to debate these issues and share what’s being doing to address them. To register click here

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Movers and Groovers : Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years

Movers and Groovers : Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years

by on July 19, 2016

Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years

Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau has announced his intention to step down in January 2017 after exactly 12 years heading the industry body. Phillipson will stay involved in the media business through advisory and non-executive roles.

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Average household owns 7+ internet-devices, drives online adspend up to record £7.2bn / Internet Advertising Bureau UK

by on April 9, 2015

THE AVERAGE HOUSEHOLD NOW OWNS 7.4 INTERNET DEVICES –

DRIVING DIGITAL AD SPEND UP 14% TO RECORD £7.2BN

  • Nearly four in ten UK households bought a tablet in the last year
  • Banking/finance is area of people’s lives most affected without the internet
  • Display hits largest ever share of the digital ad pie – 32%
  • Mobile accounts for 23% of digital ad spend and 56% of social media spend

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IAB study shows that mobile is now the number one device for product info amongst 16-34 year olds

by on November 6, 2014

4 in 5 GB smartphone owners use the Internet on their mobile everyday
London, 6th November 2014: Research released today by the Internet Advertising Bureau UK (IAB) shows the role that mobile and tablets play with traditional media.
The study carried out in conjunction with research agency Kantar Media, shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media. The study also looked at the impact of not having a mobile optimized site and the implications this could have for brands.

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IAB/PwC Research : Tablet ownership up 63pc as digital ad spend hits record 6.3bn

by on April 8, 2014

  • Total UK digital ad spend up 15% year-on-year to £6.3bn in 2013
  • Mobile ad spend doubles to break £1bn mark; accounts for £1 in £6 of digital advertising
  • Tablet-dedicated ad spend up 400%
  • 6 in 10 tablet owners say it’s their “go to” home internet device

London, 8 April 2014: Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted by PwC. [more…]

IAB Research : In 2013, UK consumers made 150 million purchases via affiliate websites – three for every British adult – totalling £13 billion

by on January 21, 2014

Advertisers spent £1 billion on “Online Performance Marketing” in 2013; up 15% on 2012
Generates £14bn in sales, equals £14 for every £1 spent
4 in 10 Britons online a month visit a price comparison site
London, 21 January, 2014: UK businesses spent £1 billion on affiliate marketing and lead generation activities in 2013, 15% more (on a like-for-like basis) than in 2012, according to the second annual Online Performance Marketing study conducted by PwC for the Internet Advertising Bureau UK (IAB).
This generated £14 billion in sales via price comparison, voucher, cashback, loyalty and product review websites – the most common forms of Online Performance Marketing (OPM). This represents a return of £14 for every £1 invested by advertisers. 

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IAB research proves social media drives ROI for FMCG brands – Heinz, Kettle and Twinings

by on July 4, 2013

Study shows 90% of consumers would recommend a brand after interacting on social media www.iabuk.net

London 4th July 2013: Research released today by the Internet Advertising Bureau UK (IAB) demonstrates the effectiveness of social media for driving brand sentiment, enhancing consumer engagement and increasing brand loyalty. [more…]

IAB Research / 74% of top spending retailers have a mobile optimised sites, but only 8% have a tablet optimised site

by on June 18, 2013

IAB research reveals top UK retailers struggle to be mobile and tablet ready www.iabuk.net

London 18th June 2013: Research released today by the Internet Advertising Bureau UK (IAB) reveals that the uptake of mobile and tablet as key marketing components amongst the top 50 UK retailers has not yet been complete.  *Mobile and Online Journey Observation [more…]

Events : If you’re using social media in your promotions you need to be at the IPM’s Social Media and Marketing Conference

by on January 10, 2013

Annie Swift from the IPM writes .. If you’re using social media in your promotions, then you really need to be at the IPM’s Social Media and Marketing Conference on 28th February, 2013.
We kick off with a keynote presentation from Facebook, exploring how the world’s biggest social media platform is adapting to meet the needs of brands and agencies.
Linked to that, we have the launch of the new IPM/Facebook Guidelines on how to run promotions on Facebook, aimed at helping brands and their agencies understand how to use the platform to run promotions which are legal, follow the CAP Code and conform to the site’s own terms and conditions.

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SocialMarketing:2013 / Want to know how social marketing can work more effectively for you?

by on December 13, 2012

One day conference, Thursday 28th February 2013

http://www.social-mktg.co.uk/images/venue.jpg

SocialMarketing:2013 is a one day conference that aims to cut through the jargon and look at how marketers can use social media to engage with customers and other audiences cost effectively. [more…]