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[Infographic] : New research from AOL reveals key consumer behaviours

[Infographic] : New research from AOL reveals key consumer behaviours

by on September 8, 2016

New landmark research from AOL has uncovered eight specific behaviours that determine why consumers engage with online content.

From inspiration and entertainment to social interaction and knowledge seeking, AOL’s Global Content Moments Study highlights the need for advertisers and publishers to complement traditional audience segmentation and standard targeting demographics with an understanding of emotional motivations and everyday experiences to better connect with consumers.

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No Brexit plans in place for 60% of British retailers, finds research from Global-e

No Brexit plans in place for 60% of British retailers, finds research from Global-e

by on May 25, 2016

A survey of 250 British retail decision-makers released today by Global-e, the cross-border e-commerce specialist, reveals that 3 in 5 (60%) retailers have made no business plans whatsoever should a Brexit go ahead in June; a little over a month away. In fact, 96% of retail sole traders have made no business provisions at all for a potential Brexit.

Among the cross-section of retail businesses surveyed, medium-sized retailers (100-249 employees) are most prepared for a potential Brexit with over a half (54%) saying they have made plans as a business already. This group was also most in favour of a Brexit, with 54% saying that they will vote to leave the European Union, compared to under a quarter (24%) of respondents in companies with more than 500 employees. [more…]

Over two thirds of global consumers now book travel exclusively using the Internet

by on May 11, 2016

The latest research from MarkMonitor® reveals that 68% of consumers globally now exclusively book their travel online.  However, seven out of every 100 respondents surveyed ended up with plans not in line with their expectations, highlighting a definite need for increased education when booking online.

The research, conducted by a leading market research company Opinium, analysed the online behaviour of consumers around booking travel online, including bargain hunting for seasonal goods and attitudes towards piracy. Opinium surveyed 3,257 consumers across eight countries, including the U.K., U.S., Germany, France, Italy, Denmark, Spain and the Netherlands. [more…]

Always evolving: Heart Internet launches new website and brand identity

by on March 30, 2016

Heart Internet today announced its new brand identity and website relaunch. This relaunch further positions Heart Internet as a business enabler, helping customers to increase efficiency and offer state of the art website design. [more…]

Movers and Groovers : AdRoll appoints Michael Bertaut as MD of EMEA Strategic Sales

by on August 15, 2014

Global ad retargeting company launches in London to invest in ad tech capital of Europe

AdRoll, the world’s most widely adopted retargeting platform, today announced the opening of its London office and the appointment of Michael Bertaut as Managing Director of EMEA Strategic Sales.

Bertaut, Google’s former Country Manager for Italy and ex-Head of New Business Sales in Latin America, will be responsible for building out a London-based strategic sales organisation, focusing on bringing @AdRoll 's cross-device, cross-platform, transparent digital advertising solutions to sophisticated larger brands and agencies across EMEA. [more…]

How the internet affects purchasing decisions

by on November 2, 2013

Sitting in the bus or the metro, it's impossible not to notice the ever-increasing percentage of people absorbed into their smartphone screens, browsing the endless realm of information that today's World Wide Web offers.

But the experience doesn't quite stop there - once at home, surfing the web usually continues. Whether it is to check the latest sport results, the weather forecast or just browsing through the latest news, we rely on the internet to answer almost every imaginable question and query that comes to mind.

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“Glastonbury for Geeks” party : Visitors are told to bring a sleeping bag and pitch up at the O2

by on September 5, 2013

Campus Party: 10 things you need to know about Europe's biggest technology festival

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Travel companies to launch own-brand holiday SIM cards

by on July 18, 2013

As summer holiday sales continue to drop due to the UK’s summer sunshine, struggling UK travel companies are being forced to greatly improve holiday deals

TravelSim (www.travelsim.com), the originators of the travel SIM card and now with 3.5 million customers worldwide, is urging UK travel companies to improve deals by launching their own brand holiday SIM card which will save holiday makers hundreds of pounds on data roaming charges.  As the UK’s heat wave continues travel agents are beginning to feel the pinch, with sales on last-minute summer holidays dropping by more than 20% in the last few weeks. Instead of venturing abroad, sun chasing Brits are choosing to keep their cash and stay at home meaning travel companies have to work doubly hard to try and entice them on to the plane.

For more information about becoming a TravelSim distributor please visit http://www.travelsim.com/become-a-distributor/

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A Hotelier Roundtable on ‘Using technology to enhance Guest Experience’ / H&C News and Swisscom Hospitality Services

by on February 7, 2013

H&C News and Swisscom Hospitality Services joined forces last Thursday to present a Hotelier Roundtable on ‘Using technology to enhance Guest Experience’.

The event was hosted by citizenM Bankside in London, attended by hoteliers from leading hotel groups across Europe, and proved a great success with delegates: not just informing, but even ‘inspiring’! [more…]

£250,000 to support the first 75 eligible businesses in the North East who need to develop their website!

by on July 16, 2012

We have £250,000 to support the first 75 eligible businesses who need to develop their website!

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