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Research : Wealthy consumers turn to international TV channels in an era of fake news

Research : Wealthy consumers turn to international TV channels in an era of fake news

by on November 23, 2017

An independent research survey carried out by IPSOS amongst 28,000 Affluent Europeans has identified that these wealthy consumers are turning to international TV channels for [more…]

New Survey Reveals Internationalists as the Fastest-Growing Affluent Market for Brands Across Europe

New Survey Reveals Internationalists as the Fastest-Growing Affluent Market for Brands Across Europe

by on June 16, 2016

inTV, a cooperative group of independent media channels, has revealed from new research carried out by Ipsos that just over a quarter of Europe’s wealthiest [more…]

In case you missed Thursday’s newsletter

by on March 2, 2014

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Events : Media heavyweights outline the four biggest trends in media research at inTV Symposium

by on February 25, 2014

What is inTV?

The International Television Research Group is an industry body consisting of research executives from the major international television stations.

Innovations in International Insight / Research 2014 – Feb 6th 2014

Audience measurement used to be about counting eyeballs in the world’s living rooms. But with consumers now lapping up content across multiple screens, the challenge of demonstrating who’s watching what, and what those connections are worth to advertisers, is significantly more complex.

For further information about this event or the inTV group: www.intvgroup.org [more…]

Best read articles : Findus horse meat revelation, Search Marketing Expo, Social media in China is huge, Martini Media

by on February 11, 2013

Your round up of the best of last weeks articles

inTV , Findus horse meat revelation, Search Marketing Expo, Social media in China is huge, Martini Media, Clareville Communications, IRX 2013

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Research from InSites Consulting / 90% of consumer conversations about products or services feature at least one brand

by on February 8, 2013

New research published by inTV shows that 90% of consumer conversations about products or services feature at least one brand, demonstrating the power of consumers as brand ‘Transmitters’, increasing the value advertisers achieve from their campaigns exponentially through earned media.

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Research : inTV – How to harness the power of conversations

by on February 8, 2013

New research published today by inTV shows that 90% of consumer conversations about products or services feature at least one brand, demonstrating the power of consumers as brand ‘Transmitters’, increasing the value advertisers achieve from their campaigns exponentially through earned media.  [more…]