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Designing the perfect marketing email / eSeller

Designing the perfect marketing email / eSeller

by on July 25, 2016

by Paul Skeldon in eSeller

We’ve seen how important email is to your marketing mix and email is not going away anytime soon, but to keep shoppers opening your messages in the midst of an increasingly crowded inbox, they must have a good experience with your emails and find value in opening them.

If your emails aren’t attractive they may eventually stop opening them, or worse, unsubscribe from your list altogether.

So what can you do to make your email marketing look good? Here are the key things to focus on getting right from the get go.

http://eseller.net/

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“Designing the perfect marketing email” –  by Paul Skeldon in eSeller

“Designing the perfect marketing email” – by Paul Skeldon in eSeller

by on July 18, 2016

Interesting article from Paul Skeldon in eSeller

We’ve seen how important email is to your marketing mix and email is not going away anytime soon, but to keep shoppers opening your messages in the midst of an increasingly crowded inbox, they must have a good experience with your emails and find value in opening them.

If your emails aren’t attractive they may eventually stop opening them, or worse, unsubscribe from your list altogether.

[more…]

Smartphone sales for Valentine’s Day increase 91% YOY – Rakuten Marketing data

by on February 11, 2015

Lovers shop on-the-go for luxury gifts

Today, new network data from Rakuten Marketing reveals that more people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping. The data, taken from Rakuten Marketing’s UK affiliate network of over 400 retailers, shows that sales on mobile devices now account for a quarter (25%) of all sales made in the run up to Valentine’s Day, with smartphone sales increasing by 91% year on year.

In addition, the popularity of recent phone releases, such as the iPhone 6, shows a growing desire for larger mobile screens, suggesting that shopping on these devices is fast becoming more appealing and accessible.

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Blunders / iPhone 6 Bend problem 7 favorite responses, pictures, videos, and memes

by on September 30, 2014

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