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IPM launches entry to 6th annual COGS Awards

by on June 22, 2016

The Institute of Promotional Marketing (IPM) has announced its annual COGS Awards are now open for entries. The IPM COGS Awards are designed to reward [more…]

Last call to enrol for IPM Incentive and Motivation Diploma 2016

Last call to enrol for IPM Incentive and Motivation Diploma 2016

by on May 17, 2016

The Institute of Promotional Marketing (IPM) is announcing the return of its Incentive and Motivation Diploma, starting on 23rd May 2016. This new intake follows the phenomenal success of its graduating class of 2015.

With investment in people becoming an increasingly crucial focus for all business, and in the marketing industry especially, many employers are recognising the need to grasp the 'Millennial Opportunity' to nurture and extend the training of teams to help attract, retain and motivate the very best talent available.


Clock is ticking for submission for 2016 IPM Awards

by on February 23, 2016

The deadline for submission of entries to the 2016 IPM awards – the highlight of the promotional marketing calendar - is fast approaching. The Awards entry process will be open until 29th February 2016

The IPM would like to remind members and non-members alike that the Award categories have been broadened this year to reflect the continual evolution of this dynamic and responsive form of marketing. With more of a focus on driving loyalty and technological developments, as well as recognising the UK creative industries’ role in spearheading and planning Pan-European promotional marketing campaigns, the IPM Awards represent the very best in promotional creativity.


IPM announce results for Diploma and Incentives and Motivations Courses

by on February 11, 2016

The IPM is delighted to announce that the results from its latest IPM Diploma, and Incentive and Motivation Diploma intakes achieved phenomenal results.

Both courses achieved a 100% pass rate; with 60% of candidates achieving a credit and 9% receiving a distinction in the IPM Diploma. Some 40% of candidates achieved a credit or distinction in their final mark for the Incentive and Motivation Diploma.

The IPM Diploma, which involves a series of assignments and a set brief that has to be completed within a six-month period, is seen as the best possible grounding for those responsible for running promotions within the UK and mainland Europe. [more…]

The brand new IPM Website has launched – take a look!

by on October 13, 2013

The Institute of Promotional Marketing is the UK trade association which represents brand owners, agencies and service providers which use or create promotional marketing. The news is they have a new website.

They " hope you like the improved clarity and simpler navigation on the site, as well as the new searchable Best Practice section. Behind the website is a new CRM system that will improve the way we communicate with you and deliver a better experience when booking courses and events".


Northern Ireland to update promotions laws

by on January 13, 2013

In broad terms, the 1985 Order regulates betting on tracks and in bookmaking offices, gaming machines, bingo clubs and lotteries.

The law is becoming increasingly out of date due to changes in industry practices and the development of new forms of gambling.

In 2009 the Department commenced a review of the law which included the first comprehensive gambling survey undertaken in Northern Ireland.


Events : If you’re using social media in your promotions you need to be at the IPM’s Social Media and Marketing Conference

by on January 10, 2013

Annie Swift from the IPM writes .. If you’re using social media in your promotions, then you really need to be at the IPM’s Social Media and Marketing Conference on 28th February, 2013.
We kick off with a keynote presentation from Facebook, exploring how the world’s biggest social media platform is adapting to meet the needs of brands and agencies.
Linked to that, we have the launch of the new IPM/Facebook Guidelines on how to run promotions on Facebook, aimed at helping brands and their agencies understand how to use the platform to run promotions which are legal, follow the CAP Code and conform to the site’s own terms and conditions.


All about Sony, Shopping Centre Hub, SKYFALL™, Wagon Wheels, and smartclip

by on October 23, 2012

The IPM has been working with the UK’s leading shopping centre owners to create the Shopping Centre Hub – – an online resource that will allow brands and agencies to better plan marketing activities (in particular, experiential campaigns) in centres across the UK.

Brands and agencies are increasingly looking to include shopping centres in their marketing plans; and the Hub has been designed to provide them with essential information, facts and figures enabling them to do just that.

Shopping Centres account for 27% of the £285+ billion spent in the UK retail sector, and consumers actually enjoy shopping in them – 86% say they would rather visit a centre than the high street because of the array of leisure facilities including restaurants, coffee shops and entertainment venues. [more…]

“The Government has recognised that promotional marketing is a cost-effective tool when it comes to changing behaviour” / Annie Swift, chief executive of the IPM

by on September 5, 2012

The IPM has welcomed the UK Government’s plans to increase its spending on Central Office of Information as set out in the first annual "proactive communications plan", published today by the Cabinet Office.

Government marketing spend is set to grow from the £168 million spent by the now abolished Central Office of Information in 2010/11 to £285 million in 2012/13. [more…]

The most effective venue for brand engagements and experiential marketing activity

by on May 21, 2012

The British Council of Shopping Centres (BCSC) and the Institute of Promotional Marketing (IPM) this week presented a new research report to the marketing and property industries. The report concludes that shopping centres offer advertisers and brands the most effective venue for brand engagements and experiential marketing activity.