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Measurement budgets increase as content marketers see issue as critical, finds study

by on October 17, 2016

Measurement is critical to content marketing with dedicated spend set to grow over the next year, according to a new study by the Content Marketing Association.

73% of senior level marketers said measurement is very important to their content marketing strategy, with half of marketers currently spending 6-15% of their content marketing budget on measurement. Nearly half of the respondents (45%) are planning to increase this in the next year, with 56% already automatically offering it as part of their content marketing strategy, demonstrating its importance in the industry.

When it comes to metrics, 50% of marketers believe it is possible to accurately measure content marketing’s ROI, but over half of respondents (52%) are unsure whether a universal metric is achievable.


Havas Media Group, Sky Media and King Content join The Content Marketing Association

by on August 11, 2016

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced three new members – Havas Media Group, Sky Media and [more…]

New iProspect Consult practice to drive business success in the digital economy

by on June 30, 2016

iProspect has today launched its Consult practice, as part of its long-term mission to drive business performance in the digital economy. Designed to offer specialist consultancy on marketing technology, experiences and audience activation, while also helping clients structure themselves to stay ahead. The business is already working with Wickes and Diageo.

Consult helps deliver a unique concept to the market; a team of professionally trained consultants who are seamlessly integrated with iProspect’s award winning teams of data, technology and digital marketing specialists. It offers one complete service hub for brands facing transformational challenges and wanting to embrace the digital economy.


Performance Marketing Insights London / Attribution to multichannel; personalisation to customer journey; device marketing to display

by on August 17, 2014

Events : On October 28th, Performance Marketing Insights presents ‘Capture, Cultivate and Create’ | Enjoy - Really Fresh 'Social Business' News |

On October 28th, 2014 Performance Marketing Insights presents ‘Capture, Cultivate and Create’ – a new and comprehensive overview of strategic insight, thought leadership, technology and product innovation #PMILDN across the digital and performance marketing sector.