Get in Touch

Ipsos

Smartphone status : It’s complicated

by on April 2, 2018

[more…]

Movers and Groovers : Future Thinking appoints Dan Young as new head of Quantum Lab

by on September 5, 2015

[more…]

Research : Affluent Millennials save more than the previous generation, see greater value in financial advisers and seek more involvement in financial decisions

by on August 7, 2015

New research from LinkedIn shows that more than half (51 per cent) of the UK’s most well-off young consumers are open to financial products and services from traditionally non-financial brands.

But the UK’s Affluent Millennials are also noticeably more financially informed, progressive in their thinking and confident about the future compared to their peers.

[more…]

Ipsos and Realeyes agree global deal for facial coding

by on April 10, 2014

Ipsos  @IpsosMORI has announced a global agreement with London-headquartered Realeyes as their provider for Facial Coding and Body Gesture response metrics.

Realeyes provides state of the art, scalable and cost efficient emotional analytics using a platform to measure how people feel while they view advertising and communications content.

Realeyes @realeyesit video analytics are facilitated through regular web or mobile cameras capturing consumer response among consenting viewers.

Emotions are recorded in real-time to provide brands with analysis for profiling universal emotions using machine learning software, as well as physiological measures for attention and heart rate.

Web sites: www.realeyesit.com and www.ipsos.com . [more…]

Events in March : The only conference to cover the connected consumer

by on March 3, 2014

Connected Consumer Conference, March 12

[more…]

Events : Media heavyweights outline the four biggest trends in media research at inTV Symposium

by on February 25, 2014

What is inTV?

The International Television Research Group is an industry body consisting of research executives from the major international television stations.

Innovations in International Insight / Research 2014 – Feb 6th 2014

Audience measurement used to be about counting eyeballs in the world’s living rooms. But with consumers now lapping up content across multiple screens, the challenge of demonstrating who’s watching what, and what those connections are worth to advertisers, is significantly more complex.

For further information about this event or the inTV group: www.intvgroup.org [more…]

UK-based emotion measurement firm secures $3.2m funding

by on March 25, 2013

London-based emotion measurement technology company, Realeyes, today announces it has completed a $3.2m A-round investment by Entrepreneurs Fund and SmartCap. This brings the total financing raised by Realeyes to over $4.6 million.

Dubbed “The Google of Emotions”, Realeyes measures facial expressions and quantifies people’s emotional reactions through standard video devices, such as webcams and in-store cameras.

Realeyes analytics platform has been used by the world’s leading research firms including Nielsen, Ipsos and Toluna to improve ad campaigns for more than 30 brands near the top of the Fortune 500.

[more…]

New Google study / If Content is King, Multiscreen is the Queen

by on August 30, 2012

Screen shot 2012-08-29 at 18.46.43

New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S. are using a combination of phones, tablets, computer and TVs to consume digital content. Via Tech Crunch

[more…]