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Irina Pafomova

Shopitize Research : Growing consumer demand for fresh soup

by on December 29, 2014


Research : “What’s your favourite pizza?” – Shopitize asked UK app shoppers

by on September 11, 2013

UK Pizza Eaters Love A Bit Of Meat

Latest survey from mobile shopping app firm shows we are a nation of meat eaters who are not averse to having a slice of pizza for breakfast

Last week’s smartphone survey from mobile shopping app firm Shopitize ( asked UK app shoppers “what’s your favourite pizza?”

This is a topic everyone has an opinion on, whether you are a frequent pizza connoisseur or a health and fitness fanatic who only has a slice-or-two behind closed doors when no one is looking. It’s a question that divides the nation, causes ruptions in every household and even breaks-up some loving relationships. We all have our favourite toppings, whether it’s the old favourite the cheese and tomato, a meat feast, or, heaven-forbid, pineapple on a pizza. [more…]

The Shopitize sausage survey found that 36% of Brits buy bangers at least once a week, 38% at least once a month, 17% less regularly

by on August 25, 2013


The latest shopping stats from mobile shopper marketing specialists Shopitize ( show that the great British banger is still a massive supermarket favourite … as long as it’s on special offer!Yes, it’s official, we are a nation of skinflints who are more interested in keeping cash in our pockets than shelling out on more expensive brand goods.


Poll result is out – Shopitize community’s favourite fruit is bananas

by on August 20, 2013

Bananas remain top of the tree when it comes to the UK’s favourite fruit, according to the latest shopping insights provided by Shopitize.

In its July insights survey, one of the questions Shopitize asked shoppers using its app was ‘what is your favourite fruit?’

Over 2,600 unique responses show that the banana has once again come out on top. According to these Shopitize app users, 26% say the banana is their favourite fruit, with 23% backing the apple, 19% saying grapes, 11% oranges and 7% pears. [more…]

“Asda is way in front of its competitors when it comes to value” / Irina Pafomova, Shopitize

by on August 11, 2013

Asda has been voted best UK supermarket for value and quality, according to a survey by shopping rewards App Shopitize.

As for value, 46% of supermarket shoppers said ASDA was the best, with Tesco taking 26% of the poll, Morrison's 14%, Sainsbury's 8% and Waitrose came last with only 6% of the vote.

However, in the quality stakes Waitrose's fortunes reversed with 29% of shoppers placing it above it rivals. Next best was Sainsbury's with 23% of the vote, then Asda with 20%, Tesco with 17% and Morrison's finished bottom with 11%. [more…]

“He knows how to make words dance on the page to tell a compelling story” / References from just a few of our happy, satisfied users!

by on April 10, 2013

Testimonials : They say word of mouth is the best recommendation you can get - and we agree! Check out these glowing references from just a few of our happy, satisfied users!

TheMarketingblog is fast becoming the must-have and lively platform for the industry to communicate their business developments, successes and consumer issues,” says Hugh Paterson, CEO, Whoosh PR.

“The founder Will Corry is to be congratulated for conveying his insights into the marketing industry in such an engaging manner.”

April 2013


Movers & Groovers : Graham Halling joins Shopitize as Commercial Director

by on February 11, 2013

Mobile shopping couponing leader Shopitize ( today announces the appointment of Graham Halling as its commercial director. Halling takes up his appointment with immediate effect.

Halling has been developing new business and strategies over the past 20 years at some of the biggest telecoms, media and marketing services brands in the UK and Europe including Wegener Marketing, News International and Saga. He has also undertaken numerous consultancy and non-executive roles advising companies on growth through partnerships, investment and acquisitions.


Impress your loved one this Valentine’s Day by indulging in some extravagant chocolaty cashback

by on February 7, 2013

Secret Valentine’s Cashback

Impress your loved one this Valentine’s Day by indulging in some extravagant chocolaty cashback

What’s the perfect Valentine’s Day combination? Impressing your loved one with fantastic presents and saving some money in the process?Well Shopitize ( has a secret it would like to share and it promises not to let your other half know that you cashed-in on their Valentine’s Day gift! Using its money-saving mobile couponing app, especially for February 14, loved-up savvy shoppers can now get £1 cashback on a box Ferrero Rocher chocolates.


Research / Booze ban busted – ‘Dry January’ does not exist / Shopitize

by on February 6, 2013

We all start the New Year with the best of intentions – but the very latest shopping trends show that ‘dry January’ actually only lasts for two weeks at most

Over indulgence over the Christmas and New Year period usually signals a January detox where we all promise ourselves to stay off the booze and eat more fruit and veg. This coincides with a dusting off of the gym membership along with a vow to shed those festive pounds.

However, even the best of intentions come unstuck at times and this is exactly what the latest shopping trends provided by mobile couponing specialists Shopitize ( illustrate. [more…]

FMCG News : Kellogg’s and United Biscuits trial Shopitize’s unique mobile couponing service

by on November 13, 2012

Shopitize today announces that Kellogg’s and United Biscuits have become the first brands to sign up and trial its unique brand-to-consumer cashback mobile couponing service.

An exclusive group of 1,000 plus savvy shoppers in Britain will start to receive great deals from Kellogg’s and United Biscuits on the 14th November when the couponing service goes live.

Kellogg’s and United Biscuits exclusive deals for Shopitize users include some of the nation’s favourite products, specifically McVities Jaffa Cakes, Kellogg’s Special K, Crunchy Nut and Coco Pops breakfast cereals, Pringles and Special K Cereal Bars. By taking advantage of these offers through the Shopitize platform, they’ll save up to 50% from standard retail prices.

"Shopitize Ltd is set to revolutionise the way consumers and brands interact in the UK"