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“Another poor August for online sales as Olympics win shoppers’ attention” / plus InternetRetailing webinars

“Another poor August for online sales as Olympics win shoppers’ attention” / plus InternetRetailing webinars

by on September 7, 2016

PAUL SKELDON writes ...

The fact that online sales fell in August should come as no real surprise to anyone – it happens every year pretty much: we all go on holiday or get distracted by just living a slightly more relaxed life and the quest for things gets lost in the dunes. What is news in this month’s BRC-KPMG online shopping stats is that this was a particularly bad August.

Now, the analysts are blaming the Olympics and the great weather for the fall – it bumped in at about half the 12 month average of 11% – but could this be the beginning of the ‘readjustment’ we are likely to see post-Brexit as the world gets back to normal and the horror of that vote comes home to roost?

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