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‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA

‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA

by on May 12, 2020

Today the Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’.

The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office (ICO).

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House of Lords urges digital industry to fully commit to JICWEBS or face legislation

House of Lords urges digital industry to fully commit to JICWEBS or face legislation

by on April 16, 2018

Here's industry reaction to the news that the House of Lords has recommended digital industry bodies must be given more power or face government legislation.

Following a six-month long enquiry into the UK advertising industry,the House of Lords has recommended that digital industry bodies must be given more power to enforce rules on robust standards or face government legislation. [more…]

First companies certified against reducing online ad fraud

First companies certified against reducing online ad fraud

by on January 30, 2017

First companies certified against reducing online ad fraud

JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.

Affectv and RadiumOne are the first companies to receive a certification seal that their processes reduce the risk of fraudulent ads being served, by applying the JICWEBS’ anti-fraud Good Practice Principles. They were awarded the seal following an independent audit by ABC.

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ISBA Launches the first ever contract for advertisers to use when working with social talents

ISBA Launches the first ever contract for advertisers to use when working with social talents

by on September 13, 2016

ISBA today launches the first ever template contract for advertisers to use when working with social talent.  Created in partnership with law firm Lewis Silkin the new contract also had input from major brands and social talent agents.

Brands are operating in a new era of influence where 92% of consumers turn to people they know for referral above any other source, and YouTube stars are seen as 90% more authentic and 17x more engaging compared to mainstream celebrities.

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Yahoo!’s Prime View gives basic reassurances to advertisers that must be extended to UK, says ISBA

by on June 29, 2014

The news that US advertisers can now buy ad impressions that are viewed solely by potential consumers – rather than robots – will provide basic guarantees that ad spend is not being wasted, says ISBA. The voice of British advertisers would now like Yahoo!’s premium Prime View service to be extended to the UK.

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Weve’s adoption of AdChoices icon welcomed by ISBA

by on June 26, 2014

Weve’s adoption of AdChoices icon welcomed by ISBA

ISBA has welcomed Weve’s move to serve the AdChoices icon against all of its mobile display advertising. The icon was developed in 2012 to give consumers the choice to opt out of receiving Online Behavioural Advertising (OBA).

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ISBA survey: advertisers still uncertain about real-time advertising

by on June 18, 2014

ISBA and Infectious Media launching guide for advertisers to address issue

Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an @ISBAsays survey.

Over a third of respondents are unaware of what proportion of their own online campaigns involve RTA while only just over a third admit to having a ‘positive perception’ of RTA and Programmatic Trading.

The survey, run in collaboration with real-time advertising specialists @Infectiousmedia, shows that almost all respondents (96%) intend to learn more about RTA. The results come as ISBA and Infectious Media are set to launch a “Guide to Real-Time Advertising” on Friday 20 June at an event to help advertisers better understand the area.

Find out more at www.isba.org.uk

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Discover Digital : Online learning courses to address the shortfall in the digital skill set

by on May 1, 2013

Kimberly-Clark’s European consumer business and British advertiser body ISBA are the latest high-profile organisations to tap into the growing online learning industry by providing employees and members with access to online courses for digital marketing made by London-based Discover Digital.

With brands such as Kleenex and Andrex, Kimberly-Clark joins companies such as Kellogg’s, Bacardi, Sky and Aegis Media in using Discover Digital’s interactive documentary-style course to address the shortfall in digital skills and enable employees to better exploit the opportunities provided by digital media. Kimberly-Clark is making the training available to Marketers across its Consumer Business in Europe. [more…]