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JICWEBS comment re Times article on ads funding terror

JICWEBS comment re Times article on ads funding terror

by on February 10, 2017

"This issue of brand safety online is one of the very reasons the Joint Industry Committee for Web Standards (JICWEBS) was set up and we have a certification system to tackle this. It enables companies involved in serving online ads to be audited and show how their processes meet the industry agreed good practice principles specifically designed to reduce the risk of ads appearing against inappropriate content.

Currently 34 companies have received this seal for Brand Safety and we advise advertisers to check whether potential ad trading partners have this certification."

Richard Foan, chairman of JICWEBS, the independent body responsible for developing standards for online ad trading.

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