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“Rice Krispie Squares” – The first 3D cinema ad that can be tasted / Kellogg’s

by on May 26, 2012

  1. Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice Krispies Squares brand.
  2. Rice Krispies Squares was launched back in 1997 for women seeking an alternative to chocolate.
  3. The 3D interactive cinema ad has been created by glue Isobar and Superglue for Rice Krispies Square's Rocky Road variant


The ‘Home Improvement by Dulux’ campaign breaks on March 12th

by on March 8, 2012

Dulux, the world's biggest paint company, is launching a new integrated marketing campaign reframing the decorating category by emphasising the physical and emotional value of home transformation.