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IAB UK refreshes brand and launches new website

IAB UK refreshes brand and launches new website

by on March 12, 2018

IAB UK have launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.

The modern, bold look represents IAB UK’s leadership position and marks the next chapter of the trade body, which turns 21 this year. “Digital advertising has matured and so have we” said James Chandler, Chief Marketing Officer of the IAB UK. He added, “Our refreshed branding visually represents the evolution of our voice as we become more assertive within the industry.”  [more…]

Research : Digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time … IAB

Research : Digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time … IAB

by on April 13, 2017

Mobile drives digital ad spend past £10 billion threshold

  • 17.3pc rise is highest annual growth rate for 9 years
  • Mobile driving almost entire growth, up 51pc
  • Mobile video the fastest growing ad format, up 103pc

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time.

[more…]

TradeMob, Fiksu and Celtra are the latest companies to sign up for Mobile Marketing Live

by on May 4, 2012

App marketing specialists TradeMob and Fiksu, and rich media mobile advertising firm Celtra are the latest companies to sign up for Mobile Marketing Live, the new two-day exhibition, conference, networking and training event for the mobile marketing industry, which takes place in London on 1-2 October. TradeMob has taken Gold Sponsorship, while Fiksu and Celtra have taken silver.

They join fellow Gold Sponsors, Textlocal, InMobi and Prinovis, and Silver Sponsors, Mojiva, Celtra and Fiksu. Adfonic and StrikeAd are also exhibiting at the event.   Visit the website [more…]

What do InMobi, Prinovis, Textlocal and Mojiva have in common?

by on April 29, 2012

Global mobile advertising network InMobi and mobile couponing specialists Prinovis are the latest companies to sign up as Gold Sponsors for Mobile Marketing Live, the new two-day exhibition, conference, networking and training event for the mobile marketing industry, which takes place in London on 1-2 October. They join fellow Gold Sponsor, Textlocal and Silver Sponsor, Mojiva.

[more…]