TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Jamie Matthews

New research from Initials reveals consumers are switching to challenger brands

Challenging the challengers Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was […]

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Digitising our vanishing high streets, by Jamie Matthews, CEO of Initials

In this piece Jamie Matthews, CEO of independent creative agency Initials, looks at the power of digital to both destroy and save Britain’s vanishing high streets. Despite the seemingly constant ‘death of the high street’ headlines, it’s where you live

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“We were looking for an agency that could find a way to demonstrate the uniqueness of Club Med’s offering” / Elise Masurel at Club Med

Club Med appoints Initials as global below-the-line agency Club Med, the French corporation of vacation resorts, has appointed Initials as its global below-the-line agency out of Paris. The agency won the account following a competitive five-way pitch. Initials @worldofinitials will

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Cynical shoppers won’t buy from bad corporate citizens, reveals new CSR research

Consumers are deeply cynical of CSR initiatives from companies that have a bad reputation nationally, with that scepticism directly affecting our purchase decisions, according to new research revealed today from Initials Marketing. The Brand Generosity research, carried out for Initials

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All about Arc, Cheil, Initials, RPM, Ogilvy Action and WDMP – Win an Agency’ Competition

The Cambridge Raincoat Company, stylish and innovative raincoats designed for cycling, taken on by Laurence Russ of Arc Nine start-up businesses out of thirteen won the services of a marketing agency for a year at the ‘Win a Marketing Agency’ competition,

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Online retailing:Half (55%) of people enjoy that they don’t need to battle through crowds / Jamie Matthews, chief executive of INITIALS Marketing

Via  eSeller ..  A couple of  months ago, high street stalwart Marks & Spencer reported its worst first-quarter results in three years, with general merchandise sales down 6.8%. On the same day that M&S announced these disappointing figures, online-only store

Online retailing:Half (55%) of people enjoy that they don’t need to battle through crowds / Jamie Matthews, chief executive of INITIALS Marketing Read More »

Movers & Groovers : INITIALS Marketing restructures board

INITIALS Marketing, the independent creative communications agency, has restructured its board with a raft of promotions to spearhead an ambitious growth strategy for 2012. http://www.worldofinitials.co.uk/ The restructure sees Jamie Matthews, previously managing director at the agency, step up to the

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