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Movers and Groovers : Exponential hires VisualDNA exec to drive programmatic growth

by on February 6, 2016

Jon Hewson has been appointed as UK Sales Director at digital ad solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016.

Hewson joins from VisualDNA where he developed their commercial proposition into a market-leading programmatic data source. He will run Exponential’s sales team and report into UK Managing Director Jason Trout.

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Exponential again awarded JICWEBS seal for brand safety online

by on June 19, 2015

Exponential has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.

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Brand’s video messaging : New video format launches that works across multiple screens

by on May 8, 2015

A new video format is launching that means any video ad can now automatically be placed on the most effective screen - brands no longer need to create a different video format for computers, tablets and smartphones. 

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“Industry-first pricing model for video ads launched” – Exponential

by on April 3, 2015

A new pricing model for online video ads has been launched by digital advertising specialist Exponential to help advertisers and publishers to make it easier to buy and sell video advertising.

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Industry-first pricing model for video ads launched by Exponential

by on April 1, 2015

A new pricing model for online video ads has been launched by digital advertising specialist Exponential @exponentialinc to help advertisers and publishers to make it easier to buy and sell video advertising.

Called CPME, it is a hybrid model combining the best of the current CPM (cost per thousand) and CPE (cost per engagement) pricing models.

http://exponential.com/ [more…]