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New relationship born between Epiphany and Stokke

by on June 22, 2017

International premium baby and children’s furniture manufacturer, Stokke, has appointed Epiphany, a Jaywing agency, to handle its digital marketing activity.

As well as developing a new website for the high-quality brand with ongoing CRO, Epiphany will manage Stokke’s multilingual PPC, display and paid social strategy.

Epiphany will be supporting Stokke, headquartered in Norway, to drive acquisition and direct online revenue, as well as increasing brand awareness globally. [more…]

Jaywing announces launch of marketing product suite powered by AI technology: Jaywing Intelligence

Jaywing announces launch of marketing product suite powered by AI technology: Jaywing Intelligence

by on May 15, 2017

Today Jaywing has announced the launch of a new product suite that uses Artificial Intelligence (AI) and Virtual Reality (VR) technology across a wide range of marketing applications.

Jaywing Intelligence will enable marketers to make much faster, fully informed commercial decisions through technology that harvests, processes and analyses data. It uses machine-learning to make automated real-time marketing decisions using advanced mathematical algorithms. Jaywing Intelligence also uses Virtual Reality for data visualisation to help bring complex analysis to life. To find out more visit jaywingintelligence.com

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Lack of data science skills presents major barrier to brands forming deep customer relationships

by on May 3, 2017

A significant data science skills gap is preventing businesses from delivering a personalised customer experience and accurately calculating ROI, according to a new report by marketing experts Jaywing.

Despite nine in 10 marketers (92 per cent) agreeing that data management is a key priority for their business, Jaywing’s 2017 data-driven marketing report reveals that two-fifths of marketers (40 per cent) believe a lack of data and analytical skills is preventing them from delivering effective customer relationship management (CRM) strategies.

You can view the full report here. [more…]

Jaywing invigorates Northern Hub with creative branding project

Jaywing invigorates Northern Hub with creative branding project

by on September 22, 2016

Today, Hull UK City of Culture 2017 reveals the first season of its new programme of diverse and high profile events and projects to support its transformational year of culture in 2017.

Following on from the Olympics and Paralympics, Commonwealth Games and the Tour de France in Yorkshire, Hull 2017 is the next major event in the nation’s cultural calendar.

[more…]

Jaywing revamps Curvissa brand with new look ad campaign

Jaywing revamps Curvissa brand with new look ad campaign

by on September 21, 2016

Plus size retailer Curvissa, has launched its new Autumn/Winter campaign in the run up to the festive season. Developed by marketing specialists Jaywing, the new campaign will set Curvissa apart from its competitors by placing its customers at the heart of its brand ethics. The campaign has launched with a series of TV ads running throughout September and October.

Jaywing was responsible for the development of the entire ad campaign, following a successful brand re-positioning, bringing to life Curvissa’s unique selling point as a brand that doesn’t just scale-up clothes, but designs them with the wearer in mind. By putting the customers’ needs at the centre of the brand, Jaywing has developed a distinct voice and image for the future of the label. [more…]

Jaywing appointed to deliver online vision for global IT solutions provider Logicalis

by on July 19, 2016

Global IT solutions provider Logicalis has appointed Jaywing to help deliver its ‘Vision 2020’; a blueprint which sets the strategic direction for the business’ revised [more…]

Watch : Castrol partners with Jaywing to launch record breaking story in new documentary P1800S, only ever using Castrol oil

by on June 6, 2016

The campaign, centred on a 15-minute film called ‘The 3 Million Mile Journey’ set in the heart of New York, showcases the fascinating journey that Irv Gordon has taken over the last 50 years.

Back in 1966, now retired science teacher, Irv Gordon bought a brand new Volvo P1800S. Since then, he’s travelled the equivalent of to the moon and back six times, having only ever used Castrol oil to lubricate his engine.

[more…]

Shrek’s Adventure! London chooses Jaywing to bring new attraction to life online

Shrek’s Adventure! London chooses Jaywing to bring new attraction to life online

by on July 21, 2015

Shrek’s Adventure! London has partnered with marketing specialist, Jaywing, to deliver a mobile-first, fully responsive web platform. The site will help create awareness and support tickets sales for this new Merlin Entertainments attraction, which opened in London on 1st July 2015. [more…]

Collectplus appoints Jaywing as provider of new Customer Support Centre

by on June 11, 2014

The UK’s largest store-based parcel delivery and returns company enhances customer support function as part of 2014 expansion plans

CollectPlus, the UK’s largest store-based parcel delivery and returns service, has appointed a new Customer Support Centre provider, Jaywing, in order to offer its customers an even greater level of service.

The move comes as part of CollectPlus’ wider 2014 plans to further expand its store network, continue to grow volumes across its click and collect, send and returns services and to enhance its customer experience offering. [more…]

Movers and Groovers : Jaywing appoints The Guardian’s Mike Hepburn to lead new integrated content offering

by on May 8, 2014

Jaywing  @jaywingsays today launches a new integrated content offering with the appointment of Mike Hepburn, co-creator of the Guardian Professional Networks, as Content Marketing Director.

In this newly created role, Hepburn will use the combined skills of the teams at Jaywing and recently acquired search agency Epiphany to build an integrated content marketing service. This fresh offering will bring together content strategy and creation, PR, data capture, brand development, media planning and buying, blogger outreach, SEO and social media strategy to provide a seamless service for Jaywing’s clients. [more…]