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Jaywing

Movers and Groovers : Jaywing appoints Nicola Carey as head of planning

by on March 11, 2014

Marketing business Jaywing has appointed Nicola Carey as head of planning.

Formerly a Senior Consultant at brand strategy consultancy Sparkler, Nicola brings with her a wealth of brand consultancy, planning and innovation experience, having worked with many well-known brands including Nokia, British Gas, Britvic and the BBC. In her previous role Nicola was also responsible for the management of the EE, Diageo and Red Bull Media House accounts.

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Marketing agency Jaywing is behind Yorkshire Festival 2014’s vibrant and energetic branding

by on February 25, 2014

JAYWING SELECTED FOR ‘YORKSHIRE FESTIVAL 2014’ BRANDING

As Yorkshire gears up to welcome the world’s greatest cycle race in July, marketing agency Jaywing has revealed it is behind Yorkshire Festival 2014’s vibrant and energetic branding, a 100-day celebration of cultural events in the run up to the Tour de France.

Through its ongoing work with Yorkshire Water, the main sponsor of the Festival, Jaywing was selected to design and implement the overall identity behind what is set to be the biggest cultural festival ever to be held in the county, leading up to Grand Depart in July – the opening stages of the Tour de France cycle race, which will be watched by millions of people around the world.

To find out more visit yorkshirefestival.co.uk [more…]

Northerners have gone soft – they’re 20% more likely to have cried at the #bearandhare than Southerners / Jaywing

by on January 2, 2014

Jaywing analysed over 100,000 Tweets to find out who was shedding tears over this year’s John Lewis Christmas ad.  The results will surprise many as it turns out that Northerners are 20% more likely to cry at the Bear and the Hare than those in the South, with Londoners crying the least. [more…]

Blackwell’s appoints Jaywing to create CRM warehouse

by on September 11, 2013

Blackwell’s has appointed Jaywing to build a robust CRM warehouse, as the company looks to create a more tailored experience for customers.

The leading academic, professional book retailer, publisher and library supply specialist has asked Jaywing to analyse customer data in fine detail, prior to building the CRM warehouse, which will create a single view of the customer that can be used to target specific email communications and provide relevant content for Blackwell’s website.

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‘Fresh news’ about – Michael Laurie, Ellie Edwards-Scott, SKYCIG, Steve Pereira, QUISMA, Jaywing, Crimestoppers

by on April 15, 2013

SKYCIG, a major distributor of e-cigarettes in the UK, are proud to announce that they are now members of the Electronic Cigarette Industry Trade Association (ECITA), the leading regulatory body for electronic cigarettes in Europe – The move is considered crucial to help aid progression and encourage industry growth, particularly as the issue over the regulation of e-cigarettes, and the industry as a whole, intensifies.

Proposals to make alterations to the EU Tobacco Products Directive – which would include a variety of restrictions on the sale of electronic cigarettes – have been widely opposed by ECITA. The body acts as the industry voice, ensuring quality standards and fairness for the industry are met and acknowledged. [more…]

Marketing company 2020 rebrands to Jaywing

by on March 31, 2013

2020 and 2020 Consulting have announced the consolidation of both brands to Jaywing.

The unified brand brings together Brand, Digital, Contact, CRM, Search, Social, Data, Analysis and Change Management to provide clients with specialist expertise that is capable of delivering any mix of disciplines.

Jaywing has a number of blue-chip clients, which include: first direct, Carlsberg, Vodafone, The Open University, the London Eye, Nestle, and Pepsico.

Martin Boddy, CEO, comments: “Over the past year, the business has undergone a number of changes, including a largely revamped management team and structure. Throughout this time, we’ve been working together much more closely to join up our expertise and bring clients the best of all worlds.

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