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Movers and Groovers : Jon Sharpe announced as CEO, VML Europe

by on October 5, 2017

Sharpe will run VML London and focus on growth of VML’s European network

VML has hired Jon Sharpe as CEO, Europe. Sharpe will focus on the growth of VML London, as well as oversee the agency’s European operations and future expansion throughout the continent.

He will be based in VML’s London office where clients include brands such as Bridgestone, Colgate-Palmolive, the International Olympic Committee and PepsiCo. Sharpe will begin this position in January 2018.

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New campaign for JD Williams will challenge traditional preconceptions of women in their 40s and 50s

by on September 25, 2017

Online retailer JD Williams unveiled its new-look brand with a multi-million pound advertising campaign launched last week, Thursday, 21 September 2017.

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“74% of customers get frustrated with websites when content appears to have nothing to do with their interests”

by on June 14, 2016

How personalisation has helped UK brands enjoy business uplift

Iain Lovatt - Faculty of Business and Law Advisory Board at University of the West of England

If you aren’t using personalisation in your marketing, you’re losing business. As blunt as this sounds, more and more customers are demanding an online experience that is suited to their needs.

A survey by Janrain revealed that 74% of customers get frustrated with websites when content appears to have nothing to do with their interests, while 73% of consumers surveyed by Digitaltrends said they prefer to do business with retailers who use personal information who make their shopping experience more relevant. Via article in LinkedIn

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Events – A limited number of speaking opportunities remaining for the Mobile Retail Summit on the 24th April, London

by on March 14, 2013

Shelley Dowsett writes  ... Time is running out to be part of the Mobile Retail Summit on the 24th April, London.

There are a limited number of speaking opportunities remaining, including 15 minutes solo speaker slots; a seat on a panel debate; and10 minute case study slots - please see the Agenda below for remaining speaker opportunities. You can also get involved by taking a POD in the networking area - contact me Shelley Dowsett today for more details on 0207 183 5308. [more…]

There is still time to be part of the Mobile Retail Summit / Shelley Dowsett

by on March 9, 2013

Shelley Dowsett writes ... Time is running out to be part of the Mobile Retail Summit.

The summit takes place in less than seven weeks, helping retailers at all stages of their mobile journey.

It is divided into four streams. On Device, Driving Footfall and In Store look at the part mobile can play in each of these scenarios, while the final session, The Future, looks at the future of mRetail.

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