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Most treasured item of clothing? / 140 years of Levi Strauss & Co

by on May 21, 2013

In Levis We Trust

A Heritage Brand Sustains Over a Century of Category Leadership

If you are like a lot of people whose most treasured item of clothing is their favourite pair of jeans, you might not know that the origin of denim comes from the sturdy French fabric created in Nimes, France (serge de Nimes, shortened to “denim” in the late 1800s).

This article is by Jamie Gordon, Vice President, Consumer Anthropology at Northstar Research Partners.  Northstar is a leading global full-service market research and consulting firm. Jamie is a brand strategy and strategic research specialist, digging deep into the context of consumerism to find new ways to drive brand growth.


Tony Scott’s TV commercials (videos)

by on August 25, 2012

For the late Sixties Hollywood Britpack – Ridley Scott, Alan Parker, Hugh Hudson, Adrian Lyne, David Puttnam – commercials production was the school where they learned the film-making art.

Tony, Ridley’s younger brother by 7 years, was no exception. Initially, having graduated from the Royal College of Art, he hankered after the austere, attic-lit life of the painter. But materialism – and maybe common sense – got the better of him. In 1967, Ridley lured him into joining his nascent production company RSA (Ridley Scott Associates) with the promise of a Ferrari.

It is invidious making a selection from the hundreds of high-grade TV commercials that followed during what the younger Scott later described as a generation of “girls, jeans, rock and roll – a wild period in advertising; … a blast.” But here, all the same, are a few milestones: [more…]