TheMarketingblog

Jeremy Stern

Jeremy Stern from @PromoVeritas tells us the importance of the #Terms&Conditions in #DigitalPromotions worldwide

Randi Jensen, Easypromos writes ..  Jeremy Stern is the founder and Managing Director of PromoVeritas. In his previous role as European Promotions Director of Coca-Cola, he saw a gap between the brilliant ideas of creative agencies and their clients who wanted

Jeremy Stern from @PromoVeritas tells us the importance of the #Terms&Conditions in #DigitalPromotions worldwide Read More »

Find out what effects the latest changes to the CAP Code will mean for your next promotion

On the 30th April 2015 the Committee for Advertising Practice (CAP) announced changes to the Sales Promotion section of the CAP Code. These changes will have a material impact on the way UK brands have to run their promotions, especially

Find out what effects the latest changes to the CAP Code will mean for your next promotion Read More »

International promotional compliance specialist launches TeleVeritas

As a result of continued growth in demand for its broadcast compliance services, PromoVeritas, the leading independent verification service, has launched TeleVeritas as its new branded operation focusing on broadcast work. TeleVeritas will ensure broadcasters and production companies internationally operate

International promotional compliance specialist launches TeleVeritas Read More »

Brand owners and retailers must put in place more robust processes to prevent coupon fraud and malredemption

With new figures showing that the redemption of consumer coupons in the UK has almost doubled since 2009, PromoVeritas – the independent promotional compliance and verification service – is warning that brand owners and retailers face even greater financial risks

Brand owners and retailers must put in place more robust processes to prevent coupon fraud and malredemption Read More »