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House of Lords urges digital industry to fully commit to JICWEBS or face legislation

House of Lords urges digital industry to fully commit to JICWEBS or face legislation

by on April 16, 2018

Here's industry reaction to the news that the House of Lords has recommended digital industry bodies must be given more power or face government legislation.

Following a six-month long enquiry into the UK advertising industry,the House of Lords has recommended that digital industry bodies must be given more power to enforce rules on robust standards or face government legislation. [more…]

YouTube / JICWEBS … “Providing more transparency and visibility to their advertising partners”

YouTube / JICWEBS … “Providing more transparency and visibility to their advertising partners”

by on March 6, 2018

YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading.

YouTube was independently verified by auditing firm BPA Worldwide as to how their processes meet JICWEBS’ guidelines to reduce the risk of ads being served against inappropriate content.

YouTube takes the list of companies certified for brand safety to 61.

[more…]

JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives

by on January 29, 2018

Today marks the 1-year anniversary of the seminal speech by P&G's Mark Pritchard on cleaning up digital advertising, so its appropriate it's the day the two leading cross-industry standards bodies in the UK & US announce they're aligning many of their key initiatives to create a consistent approach to tackling fraud and brand safety across the pond.

New three stage partnership to provide a consistent approach for brand advertisers

The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption.  [more…]

Havas to be certified for both brand safety and anti-fraud

Havas to be certified for both brand safety and anti-fraud

by on January 16, 2018

Havas has become the latest major media agency to be certified for both brand safety and anti-fraud by JICWEBS - the independent body that sets best practice and standards for trusted online ad trading in the UK.

[more…]

Oath becomes largest publisher certified for brand safety

Oath becomes largest publisher certified for brand safety

by on October 14, 2017

Oath has become the latest, and largest, publisher to be certified for brand safety by JICWEBS, following the likes of AutoTrader and Rightmove.

According to UKOM, Oath has a combined audience of 32.6 million people in the UK or 65% of the online population. [more…]

JICWEBS takes new steps to combat online ad issues

JICWEBS takes new steps to combat online ad issues

by on July 4, 2017

In the attempt to tackle the rising threats of online ad fraud and brand safety, JICWEBS has undergone various changes including Richard Foan leaving ABC after 33 years to focus full-time on JICWEBS in a new role as the body moves from being part - to full-time, and hiring a former Microsoft executive.

Tomorrow (Wed 5th), JICWEBS is hosting a town hall on “Building trust in digital advertising” to debate these issues and share what’s being doing to address them. To register click here

[more…]

JICWEBS comment re Times article on ads funding terror

JICWEBS comment re Times article on ads funding terror

by on February 10, 2017

"This issue of brand safety online is one of the very reasons the Joint Industry Committee for Web Standards (JICWEBS) was set up and we have a certification system to tackle this. It enables companies involved in serving online ads to be audited and show how their processes meet the industry agreed good practice principles specifically designed to reduce the risk of ads appearing against inappropriate content.

Currently 34 companies have received this seal for Brand Safety and we advise advertisers to check whether potential ad trading partners have this certification."

Richard Foan, chairman of JICWEBS, the independent body responsible for developing standards for online ad trading.

[more…]

First companies certified against reducing online ad fraud

First companies certified against reducing online ad fraud

by on January 30, 2017

First companies certified against reducing online ad fraud

JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.

Affectv and RadiumOne are the first companies to receive a certification seal that their processes reduce the risk of fraudulent ads being served, by applying the JICWEBS’ anti-fraud Good Practice Principles. They were awarded the seal following an independent audit by ABC.

[more…]

JICWEBS : Be aware of the latest work going on to tackle the big issues facing online advertising – fraud, brand safety and viewability

JICWEBS : Be aware of the latest work going on to tackle the big issues facing online advertising – fraud, brand safety and viewability

by on November 23, 2016

JICWEBS (the independent body for best practice and standards for UK online ad trading) has announced the latest steps taken to tackle the big issues facing online advertising – fraud, brand safety and viewability.


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JICWEBS: Improve understanding of and trust in digital advertising

by on June 7, 2016

  • JICWEBS: announces industry move to tackle video viewability
  • Also announces latest seals awarded to reduce online ad misplacement

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to address online viewability.

[more…]