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JICWEBS announces latest move to combat ad fraud

by on May 13, 2016

Companies can receive certification for using fraud-reduction techniques

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.

JICWEBS has published Good Practice Principles against which companies, such as publishers, agencies and ad tech providers, can be audited to verify their processes reduce the risk of fraudulent ads being served. Those successfully demonstrating that their processes apply these principles will receive a certification seal. The first ones are expected to be issued in Q4 this year. [more…]

New offering from Meetrics reveals why ads aren’t viewable

by on November 30, 2015

Here is the latest industry development regarding the ad viewability issue -

Meetrics has launched a new offering that reveals why ads aren’t viewable and have received certification from ABC against JICWEBS principles

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JICWEBS publishes taxonomy of online ad fraud to tackle issue

by on October 22, 2015

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.

JICWEBS has published a report describing the different types of potential online ad fraud. Titled “UK Traffic Taxonomy for Digital Display Advertising”, it follows June’s publication of an initial set of best practices to reduce the risk of exposure to fraud. [more…]

The IAB Believes…in online privacy

by on August 21, 2015

Statement from IAB UK .. As the internet continues to become more entrenched in our everyday lives so the notion of privacy becomes all the more important.

User privacy is a challenge that all organisations – big or small - operating in a digital world need to address, not least as this world is about to get a whole lot more complicated with the advent of the so-called ‘Internet of Things’.

The IAB believes in privacy. For many years now, advertising has been at the forefront of the digital privacy debate and the IAB has been working with its industry partners across Europe and beyond to provide ways for people to safeguard it.

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The IAB Believes…in an ad-funded internet

by on August 20, 2015

Statement from IAB UK

The IAB UK outlines how ad blocking prevents brands and publishers from reaching their audiences with effective and relevant communications and content

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The IAB believes…in tackling ad fraud head on

by on August 19, 2015

Statement from IAB UK .. The IAB UK outlines the work currently being done with industry partners to develop standards and technology to minimise fraud

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The IAB aims to achieve maximum viewability and consumer attention for advertisers’ online campaigns

by on August 18, 2015

The IAB Believes…in maximising ad viewability

The IAB aims to achieve maximum viewability and consumer attention for advertisers’ online campaigns and is working with partners to develop consistent standards.

Statement from IAB UK ... Digital ad spend is in rude health, representing an impressive £7.2 billion in 2014, up 14% on the previous year.

We’re in a fortunate position, then: few industries can claim to be enjoying such rapid growth.  [more…]

The IAB believes…in brand safety online

by on August 17, 2015

Statement from the IAB

The IAB UK on why brand safety remains a key concern for the digital advertising industry and how we must work together to protect the online ecosystem

Around a dozen major brands were left red-faced earlier this year when their ads were discovered on unsavoury sites devoted to paedophilia, incest, bestiality and racism. If there’s one thing sure to dent your brand reputation, that’s probably it.

This story in The Sun attracted attention to the ongoing problem of brand safety online, while household brand names were blasted for not taking more control of where their ads – and, of course, their money – ended up. [more…]

JICWEBS update on online ad viewability initiative

by on June 25, 2015

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – is updating its recommended guidelines for products that aim to measure the viewability of online ads.

TheIAB UK” guidelines, initially produced in January 2014 to help advertisers and their agencies assess which companies to use to measure online ad viewability, is being replaced by an updated version, reflecting how the viewability issue has changed over the last 18 months. [more…]

Exponential again awarded JICWEBS seal for brand safety online

by on June 19, 2015

Exponential has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.

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