TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Jim Conning

The true cost of bad data … Royal Mail Data Services

Royal Mail Data Services Reports that Poor-Quality Customer Data Continues to Impede UK Brands’ Marketing Performance As more marketers work to produce better ROIs against tighter budgets, in 2017 new research predicts that the true costs of poor-quality customer data

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