Jo Brooks
Asda puts 1m Facebook fans in charge of August Asda Magazine cover - ‘Chosen by You’ customer approach brought to life in Publicis Blueprint activity -
In a new move, Asda has asked its Facebook fans to choose the Asda Magazine cover for the August issue. Publicis Blueprint, which also publishes the UK’s number one title, with a 1.96m circulation, designed two alternative covers which were then put to the social network to select the favourite.
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
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