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Measurement budgets increase as content marketers see issue as critical, finds study

Digital Marketing, Latest News, Lead Article, Lead story, News you can use, Nuggets / By

Measurement is critical to content marketing with dedicated spend set to grow over the next year, according to a new study by the Content Marketing Association. 73% of senior level marketers said measurement is very important to their content marketing […]

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CMA international content marketing awards shortlist revealed

Events, Events & Awards, Latest News, Lead Article, Lead story, London & South East, News you can use / By

The Content Marketing Association (CMA), the industry body for the content marketing industry, has revealed its shortlist for the International Content Marketing Awards. The winners of the world’s single most competitive awards competition for content marketing agencies will be announced

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