John Lewis
Is John Lewis breaking its pledge to be 'never knowingly undersold'? Store failed to price match 15 out of 16 products despite being told they were on offer for less in rival shops- John Lewis has been accused of reneging on a promise it made back in 1925
- The upmarket store said that it would match the prices of its high street rivals
- It failed to drop prices on products after being informed they were sold for less
Hitting the Mark : New Report Outlines the Best in the Email Marketing Industry- British retailers John Lewis, Asda, and EasyJet named in the top five brands for email marketing and customer experience, with ASOS coming in first place overall
- Organisations are sending an average of four marketing emails per week, yet the majority are not using customer data to deliver relevant communications
John Lewis has added to its marketing team with the appointment of Becky Brock as marketing director.
Brock will join John Lewis on 20 March from Snow & Rock Group where she is currently marketing director and will report directly to Craig Inglis. She is the retailer’s first marketing director since Craig Inglis’s promotion to the expanded role of customer director in September 2015.
She will be responsible for all aspects of the retailer’s marketing strategy and will take on the leadership of the CRM, digital, brand and category marketing teams.
Today xAd, the global leader in location intelligence that drives sales, releases its foot traffic analysis of the UK’s leading high streets over the Black [more…]
With over 2,000 of the UK’s biggest eCommerce advertisers including the likes of Tesco, John Lewis, Boots.com and Currys, Affiliate Window reported live data insights [more…]
Best ever RT @johnlewisretail: Here it is,our 2016Christmas ad.Introducing #BusterTheBoxer > https://t.co/6zR5cQNLHh pic.twitter.com/9rcWonEBgw — Nicola Wheeler (@nicola_wheeler) November 10, 2016 Vince Kerrigan, strategic solutions manager [more…]
Today, retail property developer Hammerson announces the launch of the first of its series of new TV adverts.
Part of the new wider integrated brand campaign ‘Where More Happens’, the spots have been designed to illustrate that Hammerson’s shopping centres are a destination for more than just shopping and eating. [more…]
CHOC Chick, the brand behind unique raw chocolate making kits and organic raw cacao ingredients, has scooped the Food and Drink Award at the JANEY LOVES 2016 Platinum Awards with its Organic Raw Cacao Powder.
The awards recognise the best in natural, eco, organic products and services. The winners were announced on September 30 2016.
Singer, author, television presenter, radio presenter and judge, Janey Lee-Grace, said ‘I’ve loved CHOC Chick’s organic cacao from the very beginning. Such an ethical and fabulous brand and winner of the Janey Loves Platinum Award in 2014, 2015 and 2016. What’s not to love?’ [more…]
LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.
The content marketing-led campaign – ‘The Way In’ – will focus on inspirational stories from LinkedIn members who love their jobs, and more widely on how professionals can get greater fulfilment from their careers. The integrated campaign features dedicated PR, content and social elements that will run from today and throughout October, and will mark the brand’s biggest UK campaign of the year.
![Sainsbury’s launch, Duracell and the Great Run Series, [Watch] Rated People launch TV campaign](https://www.themarketingblog.co.uk/wp-content/uploads/2016/09/Ryan-McLeod1-205x137.jpg "Sainsbury’s launch, Duracell and the Great Run Series, [Watch] Rated People launch TV campaign")
Hobbs, LK Bennett and Whistles could be feeling nervous this weekend - as Sainsbury's prepares to launch its new range of women's clothing early next week.
The supermarket group named those three high-end brands in particular as it threw down the gauntlet in the battle to win more customers with its new collection.
"The quality and styling of the collection will rival Hobbs, L.K. Bennett and Whistles but with a key difference – significantly lower prices that start at £12 rising to £50 for a wool blend wrap coat," the retailer said.The new range will include a wool wrap coat, priced at £50
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
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If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 