John Lewis
The DMA announces its latest findings into the relationships that customers have with retail brands, which reveals that Amazon is named as the favourite for one in four (25%) of consumers surveyed – with high street stalwarts John Lewis (14%) and Marks & Spencer (10%) the next in line.
While Amazon topped the list, just three of the top 20 are online-only – Amazon, eBay and ASOS. However, most of these have also experimented with in-store experiences over the last 12 months, highlighting the continued importance of a multi-channel strategy when it comes to retail customer engagement. Most notably, Apple came in 14th behind traditional high street brands including John Lewis, M&S, Next, Debenhams, Primark and House of Fraser. [more…]
High street retail brand John Lewis is the most sought-after employer among professionals in the UK, according to a new ranking released today by LinkedIn, the world’s largest professional network.
Based on analysis of the billions of actions of 20 million members in the UK, LinkedIn’s Top Attractors list ranks Virgin Media and Harrods in second and third spots, whilst Google and PA Consulting take fourth and fifth places respectively, followed by ASOS and KPMG.
Last night at The Marketing Society Excellence Awards at the HAC, London, Sensodyne was awarded the prestigious Grand Prix prize and Alistair Macrow of McDonald’s was crowned the 2016 Marketing Society Marketing Leader of the Year in association with Campaign.
Over 500 members, guests and friends gathered to celebrate marketing in all its creative brilliance and to find out who this years’ much anticipated winners were. The judges, led by Ronan Dunne, CEO of O2, chose Sensodyne as the overall winner of the Grand Prix.
Rockpool Digital analysis ranks Sears ranks first in all areas; House of Fraser best overall in the UK.
Department stores in the UK and US have made a good start to providing satisfying shopping experiences across all media channels, according to analysis by Rockpool Digital – but plenty more work needs to be done to keep up with the retail customer’s rapid rate of change.
Digital customer experience agency Rockpool devised a scoring system to analyse the ability of eight leading UK and US department stores to provide personalised and consistent journeys for consumers.
Made.com, Lastminute.com, and Moshi Monsters backer Tom Teichman joins Simba as chairman. Other notable investors include all three Innocent Drinks founders (exited to Coca-Cola for $500m) and Sir John Hegarty, founder of global advertising giant BBH
Why the excitement? The Simba team, benefiting from more than 30 years experience in mattress manufacture, having sold in excess of one million mattresses, have perfected a unique combination of Simbatex, Memory Foam and 2,000 Conical Springs integrated into their five layers of comfort that means a Simba mattress intelligently shapes itself to anyone's frame - even if they are sharing a bed with someone of an opposite build or stature. [more…]
OnePulse survey shows, however, that it’s Tesco, Sainsbury’s and Aldi that will benefit from our festive spending
Despite topping the survey for the people’s favourite Christmas advert, John Lewis loses out to Tesco as top destination for our Christmas spending, but Aldi is consistently high ranking. The survey undertaken by OnePulse, a real-time engagement tool, also reveals that John Lewis and Aldi, who released a spoof of the formers advert, best stayed true to its brand values. TK Maxx, Warburtons and Debenhams were voted least true to brand. [more…]
John Lewis mobile shopping experience tops annual league table for the second consecutive year, with a score of 84%
John Lewis offers the best consumer mobile shopping experience, closely followed by Argos and Expedia, according to this year’s Episerver Mobile Commerce report.
Canary, innovators in smart home security and recognised as the fastest growing security start-up, has appointed adconnection to manage its media planning and media buying account in the UK. [more…]
Each year, the launch of the John Lewis Christmas TV ad is almost like a national event.
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Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
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