Today marks the 1-year anniversary of the seminal speech by P&G’s Mark Pritchard on cleaning up digital advertising, so its appropriate it’s the day the two leading cross-industry standards bodies in the UK & US announce they’re aligning many of their key initiatives […]
JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives Read More »
“This issue of brand safety online is one of the very reasons the Joint Industry Committee for Web Standards (JICWEBS) was set up and we have a certification system to tackle this. It enables companies involved in serving online ads
JICWEBS comment re Times article on ads funding terror Read More »
Companies can receive certification for using fraud-reduction techniques The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move
JICWEBS announces latest move to combat ad fraud Read More »
British Gas, O2, Marks & Spencer, Cillit Bang, Asda and Center Parcs are among the brands advertising on “paedeo and incest websites”, according to a report in The Sun, leading to questions about the efficacy of the media monitoring and
