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Jon Mew

YouTube / JICWEBS … “Providing more transparency and visibility to their advertising partners”

YouTube / JICWEBS … “Providing more transparency and visibility to their advertising partners”

by on March 6, 2018

YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading.

YouTube was independently verified by auditing firm BPA Worldwide as to how their processes meet JICWEBS’ guidelines to reduce the risk of ads being served against inappropriate content.

YouTube takes the list of companies certified for brand safety to 61.

[more…]

Online video overtakes banner ad spend for first time: PwC/IAB

Online video overtakes banner ad spend for first time: PwC/IAB

by on October 17, 2017

The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study. [more…]

Movers and Groovers : IAB UK appoints Jon Mew as CEO

Movers and Groovers : IAB UK appoints Jon Mew as CEO

by on January 5, 2017

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.

Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend.

Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange.  [more…]