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Jon Webb

“Imagine the scenario. Your Finance Director needs to cut back on spending” / Jon Webb, Ohal

by on September 1, 2013

Taking Marketing Beyond The Bottom Line – Bringing Share Price Into The Marketing Mix

Jon Webb, Deputy MD of global marketing effectiveness consultancy Ohal writes  ..   The concept of ‘Marketing Return on Investment’ (MROI) is in need of a dramatic overhaul. Simply improving sales and showing you’ve done so is no longer enough, Marketing Managers must also be able to demonstrate greater value and prove the true impact of every element of their activity.

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